Lektury #40

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What is content curation? It's not link dumping. It's not auto-generated list development. It's not (contrary to what many believe) easy. My favorite definition of content curation comes from Beth Kantor, who says: "Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme."

The Red Bull Signature Series Dreamline BMX contest recently wrapped up its third year of giving riders the chance to, as the 2013 event coverage put it, "attack the most innovative BMX dirt setup that we have every seen. A course that many people are saying could alter the sport."

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement. For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet?

Social media has consistently grown year on year, with niche social media networks such as Instagram and Pinterest going from strength to strength. So what does 2015 hold for the social media marketer? We've put together seven social media trends we think will be popular for 2015.

Today, age and experience no longer necessarily determine your credibility. Instead, people care about your ideas,your generosity, and your willingness to take risks and learn from mistakes -- those are the kinds of things that can give you a voice in the conversation.

It's that time of year again. We all do it. We write a list of resolutions and 99.9 percent of us fail miserably at sticking to them. Trust me, I'm as guilty as the next person. But it's time to shift our thinking. Instead of resolutions this year, let's think about reinvention.

The first step to running a successful social media operation is to build an audience you'll later be able to turn into conversions. To help you get started, we compiled our 10 best tips for growing your social media audience.

You're taking the dive into a new social network, or you're itching to grow your existing profile. You've got a social media strategy in place and a plan in mind. You're raring to go. What would be one of the most encouraging signs when you're first starting off?

Spadające zasięgi Facebook - czy jest czego się bać? Co to jest edge rank i dlaczego ma takie znaczenie? Jak generować organiczny ruch bez reklam na fb?

Korzystając z Ads Managera lub Power Editora cel naszej kampanii definiujemy na samym początku tworzenia reklamy. Cele reklamowe ewoluowały kilkukrotnie w ciągu 2014 roku. Obecnie do wyboru mamy przedstawione poniżej cele. ☞ Dlaczego to ważne Tworzenie reklam (szczególnie z poziomu Ads Managera) stało się prostsze i bardziej intuicyjne.

Obserwuję wiele polskich profili na Instagramie. Większość z nich nie wyróżnia się kompletnie niczym. Trudno mi przywołać nazwy więcej niż 15 autorów, jednocześnie rzadko kojarzę konkretny klimat zdjęcia z osobą za nim stojącą. Jest jednak kilku Polaków na Instagramie, którzy potrafią w zwyczajne-niezwyczajne zdjęcia tchnąć nieco życia.

To the background of some jamming Latin tunes, Facebook cofounder and T-shirt enthusiast Mark Zuckerberg held a public town hall in Colombia today. In addition to announcing a new initiative to give free basic Internet access to everyone in the country, he fielded a question about the future of the Internet.

Marketers have long been paying social media stars to crank out branded photos, videos and tweets, and now, some of those personalities are gaining celebrity status thanks to their brand affiliations. Newly released data shows that influencers are successfully boosting engagement-and some of these social media mavens may be sticking around for the long haul.

Written by an actual teen I read technology articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, especially in regards to social media. However, I have yet to see a teenager contribute their voice to this discussion. This is where I would like to provide my own humble opinion.