A list of the books I have read or am reading in the areas of social media, content marketing, sales, customer service and general business that shape the way I think.
Jeff Rohrs' book looks at marketing from perspective of fan, followed and subscriber, and looks at how to build an audience on multiple platforms including email and mobile.
This book from CC Chapman and Ann Handley is a fantastic how to for creating content, and should be required reading for anyone with a website. Check out my review here.
Twitter is without a doubt my favourite social platform. But reading this - it's amazing it ever got off the ground. A fantastic back story to the indispensable communication platform.
I'm a big fan of Jamie Oliver - not only his food, but the business empire he has built around his brand. This book, while unofficial, is a great read about how he does it.
Ben Shute
