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Updated by jp Ranschaert on Oct 18, 2016
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9 Google Analytics Tips to Improve Your Marketing
Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I'll share nine tips to help you get more out of Google Analytics.
Social Media ROI: How To Define a Strategic Plan

As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!

5 Problems with How Marketers Use Social Analytics | Simply Measured

Social media marketing has grown exponentially over the last few years. New networks, new opportunities, and new tactics seem to pop up daily, and marketers have become pros at adapting to change and staying educated so they aren't left in the dust: With this growth - as we've seen with other digital marketing channels like web,...

Marketing KPIs: 8 Ways to Track Content Marketing

By Neil Bhapkar published February 3, 2013 Web analytics and general knowledge of digital marketing key performance indicators (KPIs) have come a long way since the days when people were measuring "hits" on a site. Tools like Google Analytics, Omniture, and proprietary systems within companies have made digital marketing reporting more simple and accessible for the average marketing professional.

Official Analytics Help Center where you can find tips and tutorials on using Analytics and other answers to frequently asked questions.

Universal Analytics : bien adopté, mais peu utilisé chez les ténors du Web

Selon le baromètre de Converteo, la nouvelle version de Google Analytics gagne encore des parts de marché dans l'élite du Web en France. Mais toutes ses fonctions ne sont pas utilisées. L'agence Converteo a réalisé, comme chaque semestre, son baromètre sur les usages des solutions de web analytics au sein des 200 sites les plus visités en France (d'après le classement Alexa).

Social Media Analytics:  A Guide on What and How to Measure

A detailed guide on what and how to measure social media analytics including a selection of tools.

Google Analytics : Maitrisez l’analyse de votre trafic

S’il est un outil formidable pour suivre le trafic de votre site web au quotidien, force est de reconnaître qu’un rapide coup d’oeil à son interface peut décourager les utilisateurs les plus courageux. Malgré les efforts de Google pour rendre l’interface agréable, il n’en demeure pas moins qu’Analytics fournit une quantité importante de données et qu’il est nécessaire de se former à son utilisation pour en tirer le meilleur.

  • This is a social bookmarking place to support my masters course in participatory marketing communication at IHECS, Brussels - it is called LIVErtising and is located at

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