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Updated by Fusion 360 on Jan 13, 2015
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Why You Need Web Scraping

Each and every day, numerous amounts of data is added to the Internet. For some time now, harvesting all of this important information has proven to be rather difficult and companies have simply chosen to ignore it. Now, thanks to web scraping software, all of that data can be harvested faster than ever before, and companies can benefit immensely from it.


Compare the Competition

With web scraping software, your company can check up on the competition and see what they’re up to. Things such as price comparisons and product comparisons can easily be assessed to see how the competition is staking up.


Gather More Data Than Ever Before

Since ridiculous amounts of data gets added to the Internet on a daily basis, it’s nearly impossible to gather and sort through it all by hand. Web scraping software, on the other hand, can gather and organize more data than you even knew existed.


Accurate Results

Not only would gathering all this data and organizing it by hand take a lot of time, but it’s almost inevitable that there would be a few mistakes. Data mining tools, however, are extremely more accurate, reducing any errors or mishaps.


Better Personalize Advertisements/Sales

Web scraping software allows companies to see what their consumers are actually buying, or even what they’re looking at in the online store. With this information, companies can customize sales and advertisements to meet what consumers actually want, instead of remaining vague and impersonal.


Stay Ahead of The Curve

Once comparisons have been made among the competition, the data that web scraping tools have collected can help companies to make smarter, more informed decisions regarding pricing, shipping costs, which products to promote, etc., allowing them to remain ahead of the curb and at the top of the leaderboards.


Save Man Power

To gather all of the data that web scraping software can collect, there would need to be several employees just to gather the same information. Web scraping tools take care of the hard stuff and let employees get back to working on other tasks.


Save Time

Not only does data mining save man power, but it also saves time. In just a short amount of time, web scraping tools can gather information that would take an employee several hours to gather by hand.


Save Money

Rather than paying multiple employees to painfully gather and sort through data by hand for countless hours, companies that use web scraping find that they save money as well by simply paying for the software. It’s faster, more affordable, and the benefits are astounding.


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Rachel Wood is a tech writer. Information provided by Mozenda. Rachel writes for Fusion 360, an advertising agency in Utah. Find her on Google+.


  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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