Social Media tactics, trends, best practices

Remember, slow and steady wins the race.

If you have multiple social media accounts, then you already know that you can’t be on there 24/7. Enter these social media management tools!

The news about Facebook lately has been pretty grim. The Wall St. Journal recently ran a piece on how smaller brands are seeing sales generated from Facebook in “the lower digits” even on pages with tons of “likes”, and Facebook recently announced that starting January 1 our newsfeeds will see ev...

Optimizing social media channels involves more than just making people aware of your content - it involves attracting attention, evoking a desire in your audience to make a move toward your business, and it also has to create action, ultimately with the end goal of having target audience members purchase what you have to offer.

Social media is a beast. Facebook population alone is bigger than China and most people just won't last a day without going through their social networks. When someone is online, he is probably on social media. A Global Web Index study reveals that Internet users aged 16-64 spend a daily average of 6.09 hours online with 1.69 hours consumed on social networking sites alone.

Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts in the social field haven't been around long enough to create solid a formula for accomplishing goals and achieving scalable ROI.

When done right, social media can be a powerful way to connect with customers and communicate branded messaging. Luckily, some of the most common barriers to amplifying social messages and boosting engagement are simple to avoid. Mastering a few basics can give your efforts the best chance to succeed and capitalize on what these platforms can offer.