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Updated by Steve Robinson on Jun 11, 2015
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Content Marketing

Five 2015 B2B Demand Generation And Content Marketing Resolutions

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. Mar…

How SaaS Marketers Can Create A Killer Content Calendar This Year

After the champagne and the chance to reconnect with old friends, one of the best parts of the New Year is starting with a clean slate. It’s a time for shiny new marketing campaigns, a time to…

How To Create Content That Drives Traffic For YEARS

Evergreen content can drive highly targeted traffic over a long period of time if you employ a few simple strategies and apply these concepts.

7 Steps to Create a Viral Marketing Campaign

Creating a marketing campaign that “goes viral” is the goal of every marketer.

What is the se...

Why Social Media And Content Marketing Are Perfect Partners

Bonnie and Clyde, Butch Cassidy and the Sundance Kid, content marketing and social media. Yes, like those other famous pairings, content marketing and social media are partners in crime. In this post…

5 Psychological Hacks That'll Give Your Marketing a Boost

Powerful marketing is all about using psychology. Here are five actionable implementations to get you started.

7 Thoughts That Will Change Your Content Marketing Strategy

We have tremendous potential as content marketers. Use these 7 ideas that (if done right) will make a lasting impact on your content marketing strategy.

8 Types Of Content You'll Need For A Successful Marketing Strategy

Content marketing is one of the most cost-efficient strategies you can use to get your startup off the ground, but only if you know what types of content work....

The anatomy of content marketing

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are. 

#SocialMedia Optimization: Creating The Perfect Post On YouTube, Pinterest & Google+ - #infographic

Creating interesting content is important but sharing it properly on social platforms is equally important. Here's an infographic that will guide you how to create perfect posts on social media.

Sniply — Embed messages into the articles you share.

Embed messages into the articles you share. Promote yourself as you share Forbes, TechCrunch, Mashable, etc.

Share Content. Drive Traffic. Attach a Call-to...

Share Content and Drive Traffic. Attach your call-to-action to every link you share.

Online Marketing | Inklyo.com
Learn about content marketing at the Inklyo content marketing blog
Content Marketing | Inklyo.com
Learn about content marketing at the Inklyo content marketing blog
Content Development | Inklyo.com
Learn about content marketing at the Inklyo content marketing blog
Content We Love: Grabbing Attention Above the Fold
A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did not read the content, and that 55% of web-surfers spent less than 15 seconds on the page.
How to Create Winning Content & Measure Results
When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content.
Why content marketing strategy is a terrible idea for some companies

Content marketing strategy has gained popularity over the past couple of years as companies look for ways to move beyond a traditional "smile and dial" approach to generating new business. Content marketing is not easy. It takes work and ongoing effort to be successful. 1.

A better promotional strategy in 5 steps

The temptation for anyone working on a promotional strategy for a new product or sales campaign is to shortcut the important planning and strategy steps and jump to tactics. It usually starts with the boss asking something like, "We need more leads FAST. Can we do a [Fill In Trendy Viral Tactic Here]?"

The 7 Steps To A 'Good-to-Great' Content Marketing Strategy

Good to Great: Why Some Companies Make the Leap... And Others Don't is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade. After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies.

Build Your Content Marketing Around a Hub and Spoke Model

Developing successful digital marketing strategies is often about lessons learned. Content marketing as a digital marketing strategy has really taken off in the past 4-5 years. Prior to that, you could game the search engines by stuffing pages with keywords, creating backlinks in networks, and other tactics that were about manipulation rather than about helping and educating your potential customer.

Interactive Content Software Platform and Services

Interactive Content Software & Services Thousands of modern marketers are empowered to rapidly deploy interactive content using our software platform. Engaging, agile, innovative content experiences are within your reach.

11 Best Types of Content for SEO - BrandonGaille.com

Are you creating everything possible for the best SEO experience you could possibly have? It's possible, but it's just as possible that you're missing out on a few key possibilities. The limits of SEO truly seem to represent the limits of the sky itself.

The anatomy of content marketing

Is there someone in your organization that doesn't quite understand the power of content marketing? A new infographic from Content+ is one of the best I've seen at laying out how effective and important a solid content marketing strategy can be for a company.

8 Types Of Content You'll Need For A Successful Marketing Strategy

Content marketing is one of the most cost-efficient strategies you can use to get your startup off the ground, but only if you know what types of content work. Content marketing gets a lot of buzz these days, and for good reason.