SocialFlow uses Real-Time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts
One of the great things about social media marketing is that it's easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They're useful only when you employ them to measure progress toward your business goals.
A Guide to Creating Provable ROI in Social Media by Optimizely
PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor.
