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Updated by Bill Gassett on Jul 13, 2023
Headline for How to Crush It With Real Estate Social Media
Bill Gassett Bill Gassett
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How to Crush It With Real Estate Social Media

Properly utilizing social media is a must for any real estate agent. Here is some of my best advice on how to use social media to become more visible as a Realtor.


The Real Estate Social Media Profiles of Bill Gassett

If you know me at all then you know I am a huge fan of social media! Using social media is a must for smart Realtors who have a blog that is used for sharing their expertise. My blog is the foundation for everything I do online.

What Every Realtor Should Know About Pinterest

Pinterest. Perhaps you've heard of it, perhaps you haven't. Either way, it can no longer be ignored. As a Real Estate agent, Pinterest can easily be one of the most valuable tools in your social media work belt. With Pinterest, it is all about visualization, which is what sells homes.

Ways Real Estate Agents Fail Miserably At Social Media

The way we communicate on a daily basis has changed radically over the last ten years. In our ever changing world of communication, social media is what's in vogue. Everywhere you turn you can't escape it whether it is Facebook, Twitter, Google Plus, Linkedin or one of the many others that are cropping up daily.

Tips for Successfully Mastering Social Media From Bill Gassett

RE/MAX Executive Realty agent Bill Gassett is clearly doing something right. With 27 years in the business, and over 31,000 followers on Google+ and approaching 19,000 on Twitter, it's safe to say that Gassett is hitting it out of the park when it comes to social media.

How to Use Twitter as a Realtor
So, you've finally joined Twitter. How do you know what to tweet about to maximize your time and energy on this rapid-fire platform? How often can you tweet without annoying people? Your followers' Twitter feeds moves at lighting speed, so it's okay to post up to 10 times per day or more. Take a look and find out how a real estate agent should be using Twitter to get the most out of this social media platform.
How a Real Estate Agent Can Curate Content
Content marketing can offer significant advantages to a real estate agent. It offers an inexpensive way to build a brand, drive traffic to your website and increase the number of leads that come your way. But keeping up a steady stream of content for site visitors is also a lot of work.
4 Top Tips to Master Pinterest as a Realtor
There are few social media sites that are more valuable to real estate agents right now than Pinterest. That's right. Whether you have heard of the site or not, if you are an agent and you have yet to establish yourself on Pinterest, the time to start is now.
How a New Realtor Can Start a Real Estate Blog
New REALTORS® can greatly benefit from using a real estate blog. Get expert tips from Bill Gassett and Lynn Pineda.
How a Real Estate Agent Can Use LinkedIn For Blog Traffic

What do you think LinkedIn is for? Is it just for people who are trying to find a new job? Should you only visit it if you want to recruit somebody? Or is it one of the best ways to grow your real estate business? If you chose the third option, you are correct.

Use Storify For Real Estate Content Marketing

Have you heard of the social site called Storify? If not this is something you should check out right away. Why? Storify is a great place to get a new set of eye balls on your content!Don't we all strive to have our content seen by more people?

How to Use Social Media For More Real Estate Business

As a Realtor, you will do whatever it takes to sell a home as fast as possible. After all, who doesn't love satisfied clients and a quicker commission? But if you haven't integrated social media into your home selling strategy, you are doing yourself (and your clients) a great disservice.

How to Use Google+ and Pinterest in Unison For Real Estate

The ultimate goal of any social media strategy is to get more visitors to your website. It is a long process, but worth it because you have to take the time to grow your followers and build a strong bond with them.

Reasons Community Pages Are a Crucial for Real Estate Sites

Creating your own local community pages is a great way to differentiate yourself as a real estate agent. While it can take a little work to compile something that is informative and useful, community pages that cover the areas you work in offer a number of advantages.

How to Become A Top Real Estate Agent

The cool thing about writing on Easy Agent Pro is how many people I get to interact with on a daily basis. There are just so many interesting stories from realtors about being a real estate agent. So today, I'm going to break down everything it takes to become a real estate agent through letting you tell your story.

The Biggest Social Media Mistakes in Real Estate

It's no secret that social media is a must in the world of real estate. Today's buyers and sellers turn the to various platforms and make snap judgments on what you have to offer.

How to Get Your Real Estate Genius Noticed in a Crowded Internet

It seems like everyone has a real estate blog these days, as many real estate agents have joined the blogosphere over the last few years. ActiveRain has grown to over 250,000 bloggers, Zillow,, and many other major real estate news sites have also started blogs. The space is glutted.

How to Become a Top Producing Real Estate Agent Through Digital Marketing

Home buyers and sellers now head online first when they have questions, want to learn more about their local market, or research a market in which they intend to buy. This makes online marketing a necessity for any agent who wants to excel in today's real estate environment.

How to Have Success With Real Estate Social Media

By Deborah Kearns // Photography by Ryan Struck June 2015 Bill Gassett went all-in on social media marketing long before it became the next big thing in real estate. He saw the power social media marketing would have in the industry, and he wasn't afraid of diving in - although it wasn't yet in the mainstream.

Real Estate Blogging Tips For Realtors

Today's "ask an expert" guest post comes from Bill Gassett , a popular real estate blogger who shares his tips and tricks with buyers, sellers and other agents. This article is an excellent resource for both agents looking to start a real estate blog and those who already have blogs that they'd like to amp up a little!

How a Realtor Can Master Real Estate Social Media Marketing

If you think social media is still just a trend among teenagers, you're missing a tremendous real estate marketing opportunity. The reality is that people of all ages are spending an increasing amount of time using social media, and where the audience goes the marketer must follow.

12 Top Producing Real Estate Agents Share Their Best Listing Tips

Do you want to win more listings? We interviewed some of the top producers across the world and asked them a simple question: What is your #1 tip for realtors looking to revamp their listing marketing plan? How do you suggest agents best bring technology into their real estate listing presentation?

Use Google My Business & Google+ For Increased Online Visibility

By Bill Gassett There is no question that using Google Plus is important for a real estate agent looking to capture business from social media. What is often overlooked - and probably even more important - is using Google My Business (formerly Google Local) to tie your business in through search.

Top 35 Real Estate Social Media Power Players to Follow

We live in a world where things start and often end with the Internet. Real estate is no different in that people looking to buy or sell a home begin their search online. Whether searching for information on how to sell a home or looking for a real estate agent to help them out the Internet is where it is at.

Real Estate Content Marketing Like a Pro

Creating great real estate content is just one part of the puzzle when you are trying to build a profitable real estate business. If all that great content is going to have an impact, it has to make it to an audience. Promoting your real estate content is another important component, because promotion is what attracts your audience.

15 Real Estate Discuss How To Get More Online Business

15 Successful REALTORS from different locations discuss how their real estate website helps their business.