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Updated by Andy Crestodina on Jul 05, 2016
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Andy Crestodina Interviews: 2015

Here is the complete list of all interviews, podcasts, webinars and guest posts from 2015. It's hours of Andy's best advice in audio, video and text formats. Enjoy!

1/5/15 Five Google Analytics Shortcuts to Speed Your Analysis PODCAST

Are you spending too much time fiddling within Google Analytics? Do you want to streamline your analysis experience? Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn't have to. In this article I'll share five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.

1/6/15 Five Rookie Website Mistakes You Can Fix Today

The planning. The design. The writing. The programming and testing. Building a website can take hundreds of hours of work over months of time. And then, finally, it's live. The result of all that effort depends on a lot of little things. And some of those little things can often hurt the result-big time.

1/26/15 3 Google Analytics Reports to Help You Find Blog Post Ideas Your Readers Will Love
Which blog post topics will resonate most with your audience? The answer's in the data. Image by JD Hancock via Flickr. The screen is blank. Your hands hang motionless over the keyboard. It's time to write... about something. Every content marketer knows this feeling. It's that moment of uncertainty at the beginning of the writing process.
3/18/15 The 10 Online Experts I'm Following In 2015

Online marketers know how to get the word out about themselves because that's their job. This makes it hard to know who to pay attention to, and who to ignore. Last year I posted the Top 10 Online Marketing Experts To Follow In 2014.

3/23/15 Is Reposting Blog Content On LinkedIn Pulse, Medium, and Other Sites a Good Idea?

I've been questioning recently whether publishing to sites like LinkedIn Pulse and Medium is worth my time and effort. While the benefit seems obvious (more eyeballs on your content) there's a big cost-the precious time it takes to create content.

3/26/15: Writing for Machines, Andy Crestodina, and Personalized Robots (PODCAST)

How writing for Google instead of your customers can start the relationship off on the wrong foot How Andy Crestodina, co-founder of Orbit Media, creates content designed to deliver what customers want How robots might be used to actually make the customer experience more personal Adam and Jeannie discuss how the practice known as "keyword stuffing" and other nefarious SEO tactics is really rotten for customers.

3/26/15 Let's give them somethin' to tweet about|w/ Andy Crestodina (PODCAST)

It's so hard to grab and and hold people's attention online. But if you're on a mission, it's your life's work to do that! The Movember campaign gets it right, with lessons for you. Andy Crestodina, Strategic Director at Orbit Media, and author of the book," Content Chemistry," tells you how to translate that online success to real life.

4/9/15 "In the beginning, you have to be a great hustler..." Sidepreneurs Podcast Andy Crestodina is a top rated speaker, web strategist, and content marketer who's been named both a Top 100 Digital Marketing Expert and a Top 100 Content Marketing Thought Leader. Besides authoring Content Chemistry, an Illustrated Handbook for Content Marketing, he regularly contributes to leading industry sites such as Social Media Examiner, keynotes at marketing events such as Content Marketing World and writes his company's popular marketing newsletter.

5/6/15 Be a Better Blogger Using Google Analytics (PODCAST)

Here's a blogging strategy that would make Data proud. As content marketers, we pour our heart and soul into every piece of content we create - which is why it's super frustrating to spend an insane amount of time on a blog post only to have it flop.

6/1/15 How to Get On in New Communications: Be Nice

You should read this article if: You're interested in hearing the exclusive thoughts of 36 of the world's leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You're thinking of completely overhauling how you market your company.

6/25/15 Bootstrapping in America: Conversation about mobile trends

Andy Crestodina is the co-founder of Orbit Media, a responsive web and mobile design and development firm, creating custom, clean and effective websites since 2001. Check out more Bootstrapping In America interviews: For more information, visit Some of the most interesting stories around are from entrepreneurs willing to take an idea and turn it into a business.

7/20/15 What Constitutes Good Websites and Landing Pages " Landing Page Optimization [PODCAST]

Tim Ash speaks with Andy Crestodina, the Principal and Strategic Director of Orbit Media about his company helps other companies get better results with their sites. They also talk about the reasons for making a new website and what things could take it off track from a conversion perspective.

8/14/15 Chicago Writers Conference: Better Know a Speaker!

Andy Crestodina is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy advice to 1000+ businesses. Andy has written hundreds of articles on topics including search optimization, social media and Analytics.

8/17/15 How an agency built its own email list to 10,000+ subscribers

I'm interviewing marketing industry leaders to share their advice and stories. Next up is Andy Crestodina , Co-Founder & Strategic Director at Orbit Media in Chicago. His fast-growing agency regularly ranks in the Inc. 5000. Orbit grew 50% over the past three years and currently has 30-some employees.

8/17/15 How to Grow a Specialty with SEO Expert Andy Crestodina [PODCAST]

How's it going? I'm Joe Sanok. I'm a consultant to consultants. For a while, my business and consulting was for extra income beyond my full-time job, but in 2015, I was able to leave my full-time job. I'm so excited about my new podcast and project all about how to become a consultant.

8/17/15 Conversation on E2M...

Hey everyone! We're here again with a new interview for our interview series. This time our guest is Andy Crestodina (@crestodina). Andy is the Co-Founder and Strategic Director of Orbit Media Studios and he also wrote a book called 'Content Chemistry' which you can find on Amazon. Let's begin!

8/18/15 10 things I learned about website design [PODCAST]

The desire for a beautiful, modern, sleek website is a lot stronger than the desire for a well-planned and -executed digital marketing strategy - and this has baffled me for years. Sure, an aesthetically gorgeous site may keep visitors combing and clicking through your site for a few extra minutes past your site's average time on page ...

9/02/15 The Art of Being An Objective Content Marketer. Louder Than Words [PODCAST]

Masterful content strategist Andy Crestodina details the art of being a successful content marketer in an ecosystem polluted with noisy opinions, experts, and "gurus."

9/11/15 Analyzing Your Content With Google Analytics: Social Media Examiner [PODCAST]

Do you study your website's Google Analytics? Want to go beyond reporting what you see? To discover how to analyze content using Google Analytics, I interview Andy Crestodina. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.

10/5/2015 How To Create Blog Posts That Use Original Research & Data For Greatest Online Exposure [PODCAST]

The Brand Journalism Advantage Podcast with Phoebe Chongchua... How long does it take to create a blog post? About 2.5 hours. Andy Crestodina, founder of Orbit Media, explains why your blog posts that contain original research create the greatest traction and impact online. Learn how to create unique, data-driven content that will make your blog posts standout and rank higher in Google.

10/15/15 Interview About SEO & Link Building with Andy Crestodina

It's been a while since we've last published an interview with an online marketing expert. Today, I'm glad to share with you the discussion I've had with Andy Crestodina the web strategist and co-founder of Orbit Media. In 2000, we started building websites for clients.

10/8/15 This Award-winning Marketer Wants to Teach You About Content Strategy

Who is Andy? Andy Crestodina is a co-founder of Orbit Media, a 35-person web design company in Chicago. Over the past 15 years, Andy has provided web strategy advice to over 1,000 businesses. He has written hundreds of articles on topics including search optimization, social media and analytics.

10/23/15 Analytics and Measuring Milestones with Andy Crestodina - The Bacon Podcast [PODCAST]

Podcast: Play in new window | Download (Duration: 14:43 - 20.2MB) Andy has been in the web design and interactive marketing space since January of 2000. In that time, he's helped thousands of people do a better job getting results online. He's a true evangelist for content marketing and ethical digital marketing.

10/22/15 Why Great Content Design Drives More Traffic [PODCAST]

Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief Marketing Officer). Andy's extensive experience has proven that simply helping people to build websites without helping them populate those websites with content was not a complete service.

10/26/2015 Content Chemistry & Social Networking [PODCAST]

10/26/15 Once called the conversation behind the conversation, social media and its impact on the success of a marketing event is another critical piece of the puzzle. This month we join with two seasoned experts in social media marketing -Cass McCrory founder of Capra Strategy and Andy Crestodina co-founder of Orbit Media - to discuss where it fits in exhibit marketing.