Search engine optimization has significantly changed in recent years much to the amiss of Google’s guidelines. As you move into 2015 and look to grow your website’s organic traffic, what will b…
When you're doing Local SEO, columnist Greg Gifford reminds us, you must take a step back and look at the big picture if you want to be successful.
Hiring an SEO firm can be stressful. It can be tempting to choose an SEO firm that offers a guarantee, but here's why you shouldn't.
Assuming your customers find you exactly when they are about to purchase is not only ignorant, it is also hurting your ability to grow leads and customers. Although variable from company to company,…
Here are 5 tactics that have no business being a part of a modern SEO campaign.
Everyone who markets products or services online has heard of search engine optimization. It’s one of the most important aspects of any website, that’s why we provide our own SEO services. But whet...
Ah, January. The time of year designed to encourage us to look forward and wonder what the year will bring. The same is true for all areas of life, including SEO for us here at Elementary Digital. 20…
You've probably been bombarded with blog posts and news articles about the death of SEO . The truth is it's not dead, it's mutated. Sound like the script of a Marvel Comics series? Not quite but what others are sharing may as well be fiction.
Search engine optimization has been around just about as long as search engines themselves. That makes it one of the OGs of the internet, but it also means that there are a lot of crackpot theories about how to do it, where to do it, and why to do it.
Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Why?
For B2B marketers, search optimization is a critical aspect of reaching potential customers and creating relationships with them. Whether you've got a globally recognized brand or you're starting a new business, search marketing should be a top priority. Why? Let's look at just a few of the numbers.
When was the last time, if ever, you had an audit performed on your site? Regular website audits are important to make sure that your site is running like a well-oiled machine. An SEO site audit helps identify problems your website may have, and provides suggestions on how to fix those problems. Think of it as a tune-up for your car or your yearly medical check-up.
There's no real argument for not having a blog for your business these days. It's an important part of building your website's credibility, providing updated content consistently to your visitors and search engines, and engaging your customers. If you're not on the blogging bandwagon, you need to jump on!
