2015 Marketing Predictions

For the third year, I am happy to announce our collection of data-driven predictions for marketing and sales professionals. Here's a look at 2014 and 2013 editions. This year we reached out to a group of industry thought leaders, customers and partners to pull together a variety of 30 forecasts and ideas for what's in store for the New Year.

Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their thoughts are on digital marketing trends for 2015 and was shocked to hear a lot of similar predictions come up.

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry's brightest thought leaders what they will be watching in the new year ahead.

The only constant is change. From technology trends to changing business models to evolving consumer behaviors, there's a lot to consider in order for today's marketers to really have a handle on what's important about what's next. Old digital tactics and mastering individual channels are being overcome by the need to create a common brand experience across the digital experience on and offline.

Digital marketing has over the last few years undergone a substantial transformation, becoming an increasingly important medium for creating an online brand experience. Just like any field that relies on communication technologies, online marketing is rapidly developing towards some directions and departing from others, rendering some practices obsolete.

By Joe Pulizzi published December 15, 2014 For the seventh consecutive year, I'm proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012, 2013 and 2014). Special thanks to our friends at Marketo for making this year's eBook possible.

At Contently, we're always thinking about the state of content marketing-and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions -the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1.

With 2015 just around the corner, you might be making an initial plan that outlines how you'll spend your marketing and advertising dollars next year. If you're thinking about simply copying your digital marketing strategy and budget over and doing the same thing you did in 2014-think again. Times are changing.

Are you wondering what 2015 might look like for social media marketing?If the changes in 2014 are an indicator, there will be a lot more changes in 2015.To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros.Here's what they had to say.

OK, OK. We know this isn't very original. Predictions posts are hiding around every corner you turn at the moment. However, they are a necessary evil and a standard item for any half decent inbound marketing blog, right? Right. We have been lucky enough to benefit from the wisdom of a small sample of some of the industry's finest practitioners.