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Updated by Jane Boyd on Nov 06, 2015
Jane Boyd Jane Boyd
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Law of Majority

Church of the Customer Blog

" The 1% Rule: Charting citizen participation | Main | links for 2006-05-04 " What categories are the most popular among citizen content creators on a product-driven wiki, such as ProductWiki? 1. Electronics. Considering a gadget-driven web audience, not a big surprise.2. Fashion. Yup, fashion! Even more popular than entries about computers or cars.3.

Elatable : Bradley Horowitz

As Yahoo! has been gobbling up many social media sites over the past year ( Flickr, upcoming, I often get asked about how (or whether) we believe these communities will scale. The question led me to draw the following pyramid on a nearby whiteboard: The levels in the pyramid represent phases of value creation.

1% rule (Internet culture)

In Internet culture, the 1% rule is a rule of thumb pertaining to participation in an internet community, stating that only 1% of the users of a website actively create new content, while the other 99% of the participants only lurk.

Your Biggest Social Media Fans Might Not Be Your Best Customers - HBR

Our big finding was that even if your social media audience is largely made up of people who are also your customers (which in itself can be hard to ascertain), those customers who you actually hear from on social media are not representative of your customers as a whole.

New data reveals what social media analytics can't tell you about your customers [Infographic]

New data reveals what social media analytics can't tell you about your customers [Infographic] Social media analytics can't tell you how to become a more customer-centric company. That's the core finding of our latest report, What Social Media Analytics Can't Tell You About Your Customers, released today.

  • Jane Boyd


    Writer, Marketer, Collaborator, Connector and Entrepreneurial Early Learning & Care Educator/Consultant
    Jane Boyd is a highly connected & visionary leader who builds local & global community — face to face and online. She builds engagement, nurtures collaboration and role models social generosity with intention every day — in life and business. Through 45 Conversations, Jane consults with key stakeholders to address issues related to education, community, business & work-life.

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