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Updated by Catherine Pham on Jan 20, 2015
Headline for Why Use Visual Content?
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Why Use Visual Content?

These 15 statistics from Big Thinking Online are powerful reasons to get visual in your next content marketing campaigns.
1

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than tex...

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than tex...

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

2

40% of people will respond better to visual information than plain text. (Source: Zabisco)

40% of people will respond better to visual information than plain text. (Source: Zabisco)

40% of people will respond better to visual information than plain text. (Source: Zabisco)

3

Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source:AnsonAlex)

Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source:AnsonAlex)
4

Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
5

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, vis...

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, vis...

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)

6

On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan ...

On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan ...

On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)

7

85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult ...

85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult ...

85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources:comScore and Nielsen)

8

Over 72 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube)

Over 72 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube)

9

700 YouTube videos are shared on Twitter every minute. (Source: YouTube)

700 YouTube videos are shared on Twitter every minute. (Source: YouTube)
10

Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
11

Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)

Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)
12

25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their p...

25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their p...

25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)

13

Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Sour...

Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Sour...

Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)

14

Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

15

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (So...

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (So...

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)