Customer Relationship Management (CRM)

Customer relationship management (CRM) has transitioned and evolved over the last few years. Its adoption is powered by the rapid growth and popularity of SaaS tools. Too many companies have adopted CRM in order to cater to customers in a better manner and hence build loyalty.

Sales team happens to the backbone of any business, as is directly proportional to the profit! So, it is very important this process needs to be closely monitored. However, it is usually observed that there are vast disparities in the reps sell; normally stemming from the lack of adequate communication between the marketing and sales personnel regarding a new collateral.

Business analytics today is more about CRM integration and business intelligence to analyze past events and make near-accurate predictions that can influence the future strategies.

This infographic visually represents how Dynamics CRM can help manage critical relationships efficiently while generating improved business value.

Both Microsoft Dynamics AX and Microsoft Dynamics NAV are designed to specifically to provide you with full functionalities and integrated ERP systems. Equipped to perform in a single plant or across various functions - they also support multiple languages and multiple currencies for operations across geographies.

Microsoft Convergence 2015, one of the most important events last month in 2015, where Microsoft Dynamics representatives pushed across the envelope with some of the upcoming features for the next Dynamics NAV release, code named 'Corfu', by this autumn. He proudly announced the increasing popularity saying "Year 2007 saw NAV's install base of approx.

Customer relationship management or CRM plays an active role in bridging two key areas; sales and marketing, enabling uninterrupted communication for a close collaboration. Needless to say, this makes CRM a widely-popular and used software solution within a business setting.