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Updated by Fusion 360 on Dec 19, 2014
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5 Reasons to Use Web Scraping

Web scraping, known also as web scraping , is processing software that allows users to harvest enormous, complex online information and organize it into a comprehensive document. It is a versatile tool with a host of uses for individuals and organizations of many industries.

Online Indexing

Web scraping is most often used by online businesses that need a quick and cost-effective means of gathering price information from competitors’ websites. Companies like Amazon and Best Buy use web scraping to gather and index product prices of other online stores to ensure their prices are competitive.

Healthcare Analysis

Medical institutions and pharmaceutical companies have recently tapped into the potential of gathering data from online medical forums--using web scraping to harvest thousands of discussion threads from multiple western, eastern, alternative and holistic medicine sites. This allows companies to explore new possibilities and refine current medical treatments.

Marketing

Advertising companies use web scraping to gather intel on target demographics for marketing campaigns. The processing software grants users the ability to forgo manual copy and paste methods, allowing them to delve into social media platforms and weigh in on a demographics’ preferences.

Journalism Statistics

Web scraping gives journalists more autonomy and efficiency in gathering online evidence for a solid story. Often journalists rely on a third-party to provide statistics on a given subject. Web scraping allows journalists to bypass that third-party and create their own.

Academic Research

Sociologists utilize web scraping software to compile analyses from multiple social media platforms. What used to take countless man hours can now be done in a fraction of the time.  

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Mitchell Reber is a tech writer. Information provided by Mozenda. Mitchell writes for Fusion 360, an advertising agency in Utah. Find him on Google+

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