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Updated by Wrike Team on Aug 15, 2019
Headline for Vote! What Marketing Trends Do You Expect to Have the Biggest Impact in 2015?
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Vote! What Marketing Trends Do You Expect to Have the Biggest Impact in 2015?

Listly by Wrike Team

Which trends are going to have the biggest impact? And which trends are wishful thinking, simply never going to happen, or won’t be able to move the needle in the next year?

  1. Vote for the two or three trends you think will have the biggest impact in 2015
  2. Add your own predictions to the list if you don't see them already
  3. Embed this Listly list in your website or blog & share it with your friends and readers

Source: https://www.wrike.com/blog/vote-marketing-trends

9

Content distribution, not creation: Less focus on quantity of content, more focus on distribution of existing content.

Content distribution, not creation: Less focus on quantity of content, more focus on distribution of existing content.
26

Focus on visuals: Less copy and more visual content (e.g. infographics, Slideshare).

Focus on visuals: Less copy and more visual content (e.g. infographics, Slideshare).
30

Creation of end-to-end branded storytelling experiences: Brand marketers will do away with standalone campaigns.

Creation of end-to-end branded storytelling experiences: Brand marketers will do away with standalone campaigns.
40

Digital marketers will learn to integrate the roles of SEO, SEM, SMM, etc.

Digital marketers will learn to integrate the roles of SEO, SEM, SMM, etc.
1

Content as King: Increased focus on better content marketing.

Content as King: Increased focus on better content marketing.
5

"Digital Marketing" will simply become a part of "marketing": Marketers will stop thinking of them separately.

"Digital Marketing" will simply become a part of "marketing": Marketers will stop thinking of them separately.
7

A shift toward more storytelling and authenticity in content.

A shift toward more storytelling and authenticity in content.
14

Marketing teams will create a more documented content strategy.

Marketing teams will create a more documented content strategy.
42

HR as marketing: It will be less about what we're selling and more about who we are as a company.

HR as marketing: It will be less about what we're selling and more about who we are as a company.
4

More user-generated content.

More user-generated content.
15

There will be a higher reliance on marketing automation technology.

There will be a higher reliance on marketing automation technology.
22

A growing need for experienced ghost writers as CEOs and thought leaders try to build authority in their spaces.

A growing need for experienced ghost writers as CEOs and thought leaders try to build authority in their spaces.
23

Focus on video: It will become an increasingly important content asset to capture attention.

Focus on video: It will become an increasingly important content asset to capture attention.
24

Focus on overall marketing strategy: Less on individual tactics.

Focus on overall marketing strategy: Less on individual tactics.
25

Focus on "listening:" Companies will focus more on customer data and audience feedback to inform their actions.

Focus on "listening:" Companies will focus more on customer data and audience feedback to inform their actions.
29

Less "I, Me, Mine" content: Companies that talk about themselves 100% of the time will be ignored.

Less "I, Me, Mine" content: Companies that talk about themselves 100% of the time will be ignored.
43

Increased focus on paid media: Organic traffic will decline & cost to reach your audience will increase.

Increased focus on paid media: Organic traffic will decline & cost to reach your audience will increase.
48

More marketing technologist roles brought into companies.

More marketing technologist roles brought into companies.
49

More Agile marketing: "Winners" will be adept at Agile marketing.

More Agile marketing: "Winners" will be adept at Agile marketing.
50

Internal brand ambassadors: Companies will focus on creating employees and vendors that "live the brand."

Internal brand ambassadors: Companies will focus on creating employees and vendors that "live the brand."
54

Focus on engaging influencers in company spaces for authoritative marketing.

Focus on engaging influencers in company spaces for authoritative marketing.
56

Nothing will change: Orgs will remain in a state of turmoil after being overwhelmed with new practices & ideas in 2014.

Nothing will change: Orgs will remain in a state of turmoil after being overwhelmed with new practices & ideas in 2014.
6

More focus on "fat" content/big content pieces (e.g. white papers, webinars) which can be broken up and reused.

More focus on "fat" content/big content pieces (e.g. white papers, webinars) which can be broken up and reused.
8

Shift from standard B2B to more B2C: B2B will offer more emotional, human content to connect with customers.

Shift from standard B2B to more B2C: B2B will offer more emotional, human content to connect with customers.
11

Mobile-first: Marketing material will be created for mobile first, other platforms later.

Mobile-first: Marketing material will be created for mobile first, other platforms later.