Fusion 360
Big data refers to the huge volumes of accessible digital information. Because of big data’s sheer size, specialized data extraction technologies must be used for processing and organization.
More industries are recognizing and refocusing their efforts on utilizing big data. Companies Accenture and General Electric recently released a report detailing new key insights on big data and its impact on marketing landscapes.
The report reveals trends in the healthcare industry. Nearly half of medical institutions are investing between 10 to 20 percent of their tech funds on analyzing big data. This finding reflects the growing consensus among healthcare providers that analyzing big data affords both profitable and progressive findings.
Another finding discloses business corporations’ attitude toward big data. Nearly 90 percent of businesses surveyed indicated that purchasing data extraction software and harvesting big data is in their top three priorities.
Of those that General Electric and Accenture surveyed, 89 percent believe that big data needs to be a principal strategy of companies. Those that don’t adopt this policy risk losing a big piece of next year’s market shares.
Nearly all companies believe that startups that utilize big data stand to make big gains over other new companies. Over 90 percent of those surveyed hold that younger companies that take advantage of big data through data extraction are given a distinct competitive edge.
The topography of the business, marketing, journalism, healthcare and just about every other industry is changing. More than three-quarters of companies believe that big data’s influence will cause a quantifiable shift in the competitive landscape within their respected industry over the next few years.
Mitchell Reber is a tech writer. Information provided by Mozenda. Mitchell writes for Fusion 360, an advertising agency in Utah. Find him on Google+
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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