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Updated by Fusion 360 on Dec 17, 2014
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5 Big Findings in Big Data  

Big data refers to the huge volumes of accessible digital information. Because of big data’s sheer size, specialized data extraction technologies must be used for processing and organization.

More industries are recognizing and refocusing their efforts on utilizing big data. Companies Accenture and General Electric recently released a report detailing new key insights on big data and its impact on marketing landscapes.

Healthcare Budgeting

The report reveals trends in the healthcare industry. Nearly half of medical institutions are investing between 10 to 20 percent of their tech funds on analyzing big data. This finding reflects the growing consensus among healthcare providers that analyzing big data affords both profitable and progressive findings.

Corporate Focus

Another finding discloses business corporations’ attitude toward big data. Nearly 90 percent of businesses surveyed indicated that purchasing data extraction software and harvesting big data is in their top three priorities.

Big Data’s Future Role

Of those that General Electric and Accenture surveyed, 89 percent believe that big data needs to be a principal strategy of companies. Those that don’t adopt this policy risk losing a big piece of next year’s market shares.

A Leg-up for Startups

Nearly all companies believe that startups that utilize big data stand to make big gains over other new companies. Over 90 percent of those surveyed hold that younger companies that take advantage of big data through data extraction are given a distinct competitive edge.

Shifting the Landscape

The topography of the business, marketing, journalism, healthcare and just about every other industry is changing. More than three-quarters of companies believe that big data’s influence will cause a quantifiable shift in the competitive landscape within their respected industry over the next few years.




Mitchell Reber is a tech writer. Information provided by Mozenda. Mitchell writes for Fusion 360, an advertising agency in Utah. Find him on Google+

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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