Eric Burgess
ContentMixology.com, the official PublishThis blog, shares the best recent and classic reads for Content Marketing folks. Here's how to spend the gift cards you get for Christmas, Hanukkah, Kwanzaa, or whatever holiday you are celebrating as we wind down the year.
Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11 [Jason A Miller] on Amazon.com. FREE shipping on qualifying offers. Raising brand awareness, building trust, establishing credibility, and ultimately driving revenue, that's what the top of the funnel is all about.
Managing Content Marketing - Robert Rose and Joe Pulizzi - The other book that is making my highlighter run out of ink is this essential book from the two brilliant minds at the center of the Content Marketing Institute. If you need the basics covered for mounting your content strategy, this is the ultimate workbook for you to get ready for next year.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less [Joe Pulizzi] on Amazon.com. FREE shipping on qualifying offers. NAMED one of 5 MUST-READ BUSINESS BOOKS BY FORTUNE MAGAZINE Publishing is the NEW MARKETING.
Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing [Lee Odden] on Amazon.com. FREE shipping on qualifying offers.
Carla helps companies infuse storytelling within their organizations so they can create purpose-driven brands. She seamlessly intertwines business goals with relevant brand storytelling to engage customers, prospects, employees and communities to add topline revenue. Carla owns Type A Communications, and has worked with big brands that include Emerson, VMware, Motorola Solutions, Western Union, Cameron and the U.S.
Smartcuts: How Hackers, Innovators, and Icons Accelerate Success [Shane Snow] on Amazon.com. FREE shipping on qualifying offers. Entrepreneur and journalist Shane Snow ( Wired, Fast Company, The New Yorker , and cofounder of Contently) analyzes the lives of people and companies that do incredible things in implausibly short time.
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works [Pam Didner] on Amazon.com. FREE shipping on qualifying offers. Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders
QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground [Scott Stratten, Alison Kramer] on Amazon.com. FREE shipping on qualifying offers. Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses.
