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Updated by Jakub Prószyński on May 26, 2017
Headline for Podsumowanie Tygodnia 9.12 - 15.12.2014
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Podsumowanie Tygodnia 9.12 - 15.12.2014

Agency of the Year: A Maturing Droga5 Still Hasn't Lost Its Edge

The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village. That's where agency executive creative director Kevin Brady sat on a sunny weekend morning in November 2013, watching his 8-year-old daughter play with friends when he noticed a leather-clad and pierced mom and dad helping their young son navigate the monkey bars.

The Bruce Lee of Afghanistan has become a social media sensation

At 14, Abbas Alizada started training in Kung Fu by watching martial arts legend Bruce Lee's films and imitating his moves. "Bruce Lee was my hero when I was growing up," Alizada, who grew up in war-torn Kabul, Afghanistan, told BBC News in an interview.

VML Poland poprowadzi komunikację Lay's w internecie / Z branży - Portal PR Newsline.pl

Dziś jest: Poniedziałek, 15.12.2014 r Agencja VML Poland wygrała przetarg na strategiczne partnerstwo i długofalową obsługę marki Lay's w internecie. VML Poland poprowadzi m.in. komunikację w social media tej znanej na całym świecie marki chipsów. Oprócz działań w social media (m.in. Facebook, Instagram, YouTube) agencja zrealizuje także kilka dużych aktywacji w przyszłym roku.

Agency of the Year: BBDO's Tenacity Turned a Major Client Loss Into a Minor Setback

Even for indefatigable account man Andrew Robertson, BBDO's global loss of Gillette's men's product line in 2013 was devastating. Looking back, the global CEO, in characteristic bespoke tailoring and confident poise, betrays a rare moment of vulnerability as he recalls the demanding focus and pressure of trying to retain an iconic marketer while separately working on its current initiatives.

Marketingowa współpraca z blogami? To działa!

Reklamowa współpraca na linii marka-blogger to już codzienność. Coraz większa część firm (nie tylko z sektora FMCG) traktuje relacje z blogerami jako bardzo ważny element w komunikacji. Dlaczego tak się dzieje? Czy takie działania rzeczywiście przynoszą konkretne korzyści? Oto infografika, którą przygotowaliśmy wraz z szeriszeri. Marketingowa współpraca z blogami? To działa!

The Internet Reacts To An Incredible David De Gea Performance | The LAD Bible

Earlier this afternoon, Liverpool were subject to a 3-0 defeat at the hands of a much improved Manchester United team. Even though they mustered an impressive 19 shots, the men in yellow just couldn't get the ball into the back of the net. Why? Because of one man: David De Gea.

Martin Freeman takes Middle Earth to 'The Office' in hilarious 'SNL' sketch

A hobbit's work is never done - at least, not until 5 p.m. Now that the glorious battles are over, Bilbo Baggins has settled down, working at a small paper company with the rest of his Middle Earth friends. The Saturday Night Live sketch, above, perfectly combines Martin Freeman's roles on the British version of The Office and The Hobbit movies.

Facebook won't add a 'Dislike' button, but it might add an 'LOL' button to your News Feed

If you've ever wanted to express your disdain for a desperate selfie, asinine listicle or dim photo of food infecting your Facebook News Feed, take a deep breath: Facebook isn't going to build you a "Dislike" button, though they've considered it.

Researchers 'Averaged' The Faces Of 400 CEOs - And The Results Say A Lot About Race In Business

A startling picture of just how similar, and pale, our modern leaders are. SumoCoupon, the money-saving coupon company, used the face-manipulation software Psychomorph to "average" the faces of 400 executives in 10 different industries, from nonprofits to entertainment to transportation. They also averaged the age and income of CEOs in each industry.

Major websites are increasingly adopting Facebook login - Inside Facebook

The adoption of Facebook login among some of the top websites, as ranked by Alexa, has been growing gradually, according to Datanyze. Datanyze, which tracks activity for roughly 25 million websites, finds that there has been a slow and steady increase in Facebook login adoption among the top 1 million websites.

REPORT: 30% of Facebook Users Have Unliked or Unfollowed Brands' Pages - AllFacebook

When Facebook users like brands' pages, that sentiment may not be permanent, as research from GlobalWebIndex indicated that 30 percent of Facebook users between the ages of 16 and 64 have unliked or unfollowed brands, with that figure rising to 38 percent among users aged 16 through 24.

Facebook quietly drops Microsoft Bing from its built-in search

Facebook is no longer showing search results from Microsoft's Bing search engine on its on-site Graph Search product, as Reuters reports. The move apparently happened four days ago, alongside an update that improved Graph Search so that it could return specific posts when you search instead of just people.

Adobe buys stock library Fotolia

Ever since it launched the Creative Cloud, Adobe has been striving to add value to the subscription service. Adobe wants the Creative Cloud to be more than just a delivery service for its flagship apps like Photoshop CC and Illustrator CC - it wants it to be a place where designers share and critique each other's work, as well as a marketplace to buy and sell design assets and services.

INFOGRAPHIC: Purina Veterinary Exchange Leads Facebook Post Engagement for November - AllFacebook

Starting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts.

Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's Mockumentary

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.

Air Wick Brings Scents of the Family Home to a Soldier Overseas in This Emotional Ad

It's no secret that scent can be a powerful emotional trigger. Air Wick uses that to memorable effect in this new long-form ad from Droga5-by capturing the scents of home, infusing them into customized candles and sending them to a U.S. serviceman overseas so he can feel closer to his wife and six children at home in North Carolina.

LinkedIn 2014 - A Year in Review

LinkedIn might not have had the loudest year among social networks, but loud has never been the best way to describe it. Effective, steady, and solid might make for better descriptors. In 2014, LinkedIn continued its growth from business social network into global publishing powerhouse.

10 Digital Marketing Trends for 2015

Tessa Wegert | December 11, 2014 | Comments Based on what we've seen in 2014, what can we expect in the marketing world in the coming year? How should marketers prepare themselves? It's the season of tinsel and top 10 lists, plum pudding and predictions - the time when marketers look ahead and resolve to evolve in the year to come.

'WhatsApp For the Workplace' Cotap Adds Universal Chat Feature Accessible Via URLs

Cotap, the enterprise messaging app founded by ex-Yammer execs that bills itself as a 'WhatsApp for the workplace', has launched a new feature to expand the circle of people who use the app: it now lets others send messages to those users via a URL on Cotap.me, without having to download the app itself.

Amazon Launches Surprise!, A Facebook-Powered App For Sending Personalized E-Cards

Amazon today has rolled out a new mobile application for iOS and Android users called Surprise! that allows you to send e-cards to friends and family to celebrate various occasions like birthdays, anniversaries, and, of course, the forthcoming December holidays including Christmas, Chanukah, and Kwanzaa, where gift-giving may come into play.

Google Announces The Top Apps, Movies, Music Of 2014

Google has just released its 'best stuff of the year' on Google Play for 2014, and in terms of most downloaded content, it's not all that different from Apple's list.

50 most-tweeted songs of 2014

This should make Pharrell Williams quite happy. Clap along because Williams' Oscar-nominated "Happy" anthem from the Despicable Me 2 soundtrack tops Twitter's rankings for most-tweeted songs of 2014, edging out John Legend's emotional "All of Me" and Nicki Minaj' pulsating "Anaconda."

Watch: Samsung fools a falcon in latest Galaxy Tab S spot

The brand has released a 60-second spot to demonstrate the power of the Galaxy Tab S screen versus the Apple iPad Air 2. The ad shows a falcon soaring over the London skyline before pouncing on its "prey". The Galaxy Tab S arrived in June, with Samsung hoping to boost sales over Christmas as consumers weigh up new rival tablets.

'King Of Instagram' Released From Jail

Dan Bilzerian, known to his 5 million Instagram followers as the "King" of the social media platform, has been released from jail after he was arrested late Tuesday night at Los Angeles International Airport. KTLA reports charges were dropped against the 34-year-old.

Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes

After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz. Five years ago, Dove Men+Care launched the brand with a campaign encouraging men to "be comfortable in your own skin," including a minute-long ad that rattled off a long list of expectations that guys are held to while growing up.