Inbound vs Outbound Telemarketing Services- Which One is Better?

Inbound and outbound both are the part of Call center telemarketing services their aim is to provide relevant information to a prospective customer, but quite different in job responsibilities, In an Inbound telemarketing services operator handles incoming calls engaged by customer. These callers may be a perspective customer which is responding to advertisements and making general queries about product or services. In an outbound marketing customer makes “cold calls” to perspective customer.