Great talk from @JesseSchell - Author of the Book of Lenses.
The good stuff really starts at 12:30 in. The first bit is a fun recap on a prior talk.
Jesse is one of the most visionary people in gaming. He's also a natural storyteller and he's highly innovative. I'd never miss a chance to see any new content he puts out.
The term Gamification has raised the awareness and interest in using games and simulations as serious instruments to support organizational learning and organizational change. In the Netherlands this month GamingWorks has been invited to present the value of simulations to a group of CIO's.