Schema Markup - Add to Your Articles, Events, People

All of the major search engines Google, Yahoo and Bing got together to come up with a way webmasters can better define the content on the page to give search engines more information about what they are crawling. By understanding the content of the page allows the search engines to display more information in the search results.

The last post I made on this topic was a bit too specific to the Independent Publisher theme and was more editorial like, which made it really hard to follow. So, at the request of Manish Suwal 'Enwil', I've decided to write a more generic version that should apply to most, if not all, WordPress themes.

To date, schema.org has supported relatively simple relations between entities. For example, if we wanted to describe Joe Montana as an athlete on the San Francisco 49ers team, we might represent this using the newly proposed "athlete" property of a SportsTeam. This is a pretty clear structure, but it doesn't offer anywhere to attach further information about the relationship.

This code adds microdata from Schema.org to your WordPress thumbnails (a.ka. featured images). It will add the attribute itemprop:image inside the tag of the featured image. This simple method doesn't require the use of functions.php. You just pass the parameter along the "thepostthumbnail" template tag.

If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you’d all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) ...

Webmaster level: all Today, we're launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.

Schema.org is a set of extensible schemas that enables webmasters to embed structured data on their web pages for use by search engines and other applications. Examine the list carefully for schema ideas.

We're all familiar with the way Google presents search results - with a page title and a little snippet of text for each result. With Google Rich Snippets we can add useful information to the web search result snippet to make it stand out from other results and ultimately attract more visitors.