Laura Landoll
Here's a list of best practices and ideas to read and refer to as our team gets more practiced in content marketing.
By Jodi Harris published November 27, 2014 " If you were successful, somebody along the line gave you some help. There was a great teacher somewhere in your life." - President Barack Obama, July 2012. For those who celebrate, Happy Thanksgiving! We take time on this day to reflect on all for which we have to be grateful.
By James Prideaux published December 1, 2014 Content today is most definitely not king. You're shocked? I say this because there seems to be a skewed misconception of what the term "content" means. Too often marketers produce thin content as a way of generating quick web traffic and increasing conversion rates.
From Marketing Profs: Hot on the heels of the release of the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends study from MarketingProfs and Content Marketing Institute, we're taking a look back at the most valuable and indispensable content marketing resources of 2014.
If you're like most bloggers, you're always looking for new ways to expand your blog readership. I know I am. Think beyond your blog. Try new methods of attracting new readers that you haven't tried before. Your goal is to make your blog popular. Here are seventeen tips to help you get started.
By Heidi Cohen published December 8, 2014 Contentcuration taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This does NOT mean content curation is free. Rather, it's more cost-effective than brand-spanking-new content and maximizes the full potential of your existing content.
From Ann Handley: Tips for those who might only have minutes a day to focus specifically on marketing
