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Leaving behind the traditional model of product promotion is a big decision for shopping malls. Smart technology and social presence are two things that give the big push.
Situation #1: You have introduced a new product in the mall. This is Friday and you are expecting that the newest launch will receive immense response. However, you witness that rate of response is far from expectation and in many cases, customers with the highest probability of purchasing the product aren't going for it.
Some Facts and Figures: I) The estimated value of Indian retail sector in 2013 was no less than $520 billion II) Indian retail industry has ranked as one of the top recruiting industries in India III) Till 2018, the growth rate for retail in India should be around 13% and
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