Fusion 360
For lovers of anything and everything digital from Utah to New York, this year has been a bit of a godsend for the World of Search Engine Optimization (SEO). As far as 2014 is concerned, the discoveries that were made will for certain become staples of commonplace SEO practice in the near future.
For those of an older generation from Utah who are still confused as to how social media plays a role in the workplace, don’t fret. Your initial gut feeling, in large part, is spot on: social media is all about entertainment. For SEO specialists, curating interesting, personalized content for users with backlinks is a splendid tool for building web traffic.
Google Analytics will soon be a thing of the past with Universal Analytics taking her place atop the analytics totem pole. Make the inevitable switch as soon as possible to immediately improve understanding and efficiency.
Hands down, there’s no better social network for the promotion of content than Facebook. Rivaling Google’s AdWords, Facebook is an incredible tool for SEO experts to boost strategically written posts and increase client reputation and recognition.
Instead, check for over-indexation and update xml sitemaps for sound Googlebot management to avoid over emphasizing the need to constantly revert back to URL placement.
In theory, longer articles lead to more time spent on a webpage and increased engagement. This is false. Competing digital forces have shrunk the attention spans of American audiences, increasing the usefulness of shorter, well-written pieces to hook potential customers.
E-marketing has often made the mistake of supplying incredible headlines for content — be it of a written or audio/visual nature — that simply doesn’t match up. Building resentment with readers is never a good idea.
With Smart Phones all the rage these days, web sharing is now considered a task of the iPhone or Android. Soon, most share buttons found at the bottom of webpages will be completely eliminated.
Though it’s easy to get caught up in the most recent SEO trends, a thorough mastery of the basics of the groundbreaking industry generally indicate success. In this, the digital age of communication, SEO’s popularity will only continue to grow.
Lucas Miller is a writer for Fusion 360, an advertising agency in Utah. He writes for many other clients as well. Find him on Google+.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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