Why Personal Branding

The world of work has been changing rapidly during the past decade due to increased globalization, the proliferation of online social media, and technological advances which are blurring the boundaries between work and personal lives. However, in the past year because of an incredibly difficult economy, changes have been even more rampant.

Personal branding is about deciding to take an active role in the direction of your life. You benefit from creating a personal brand because it allows you to self-manage your life and stop depending on others to do it for you. Your personal brand helps you make the most of what you've got to offer.

Advertising in order to be successful has to make use of any number of mediums. It cannot be restricted to just television and print advertisements. There has to be a way to bring personal brand to the attention of the buying public, and hopefully do it in a way that is fairly inexpensive.

There was a time when a personal brand was limited to a person's co-workers, neighbors, family and friends. In today's Internet- and social network-focused world, personal branding is an essential activity. It can and will affect job hunting, career advancement and other life events.