B2B Marketing Case Studies

A leader in tissue procurement for pharmaceutical research, Conversant Bio wanted to generate qualified leads from their website. Partnering with SmartBug Media they utilized HubSpot's inbound marketing platform to dramatically increase lead quality and lead volume resulting in an outstanding return on their investment.

HubSpot case study written by Eadaoin Murphy: Claranet, a UK based Managed Services Provider with operations in 6 European countries, was struggling to generate traffic and qualified leads through their website. They recognised the value generation abilities of inbound marketing and had built some inbound activities into the core of their marketing strategy.

HubSpot case study: AnswerDash is a venture-backed SaaS company that weaves answers into the fabric of the web, enabling businesses to increase sales, lower churn, reduce support costs, and gain deep insights into their customers. As a startup, they turned to HubSpot to achieve two important goals: develop a website optimied for generating leads and acquire 100 customers within their first six months.

OCCEducación sought a new marketing and sales strategy that would establish an efficient stream of leads generated from their website, help reduce their customer acquisition costs and achieve their revenue goals. The marketing team at OCCEducación became aware of the value of Inbound Marketing through HubSpot's blog articles and educational materials.

Ecole hôtelière de Lausanne (EHL) is a pioneer in hospitality education that attracts thousands of students worldwide to its programs. Despite strong brand awareness, they weren't converting enough leads into applicants, particularly for their EMBA program. The marketing team turned to HubSpot and it's all-in-one marketing platform to help improve their lead nurturing strategy and boost admissions.

MaxSea International's marketing had gone stale. They needed a way to refresh their marketing strategy and implement a system to better measure whether or not they were successful. They found this solution in HubSpot's all-in-one marketing software and inbound marketing strategy.

SpinWeb had been a traditional marketing agency building websites for over a decade. Over the past five years, they begin picking up on and following new marketing trends including content marketing. They quickly developed and executed a strong content marketing strategy to their clients, a primary reason why Inbound Marketing was such a great fit.

Cadalyst struggled to meet the growing lead generation demands of their customer base, who were becoming increasingly sophisticated in their own content marketing and lead generation initiatives. They felt pressure to deliver more leads at a higher higher cost per lead while increasing the overall lifetime value of their audience database.