As content professionals, our jobs require more cross-team collaboration than ever, and that means it's getting tougher to delineate our disciplines. When was ...
Presented at LavaCon 2014 this presentation takes a look at content best describe as "Content is not a tool for marketing. Content is a strategy for successful...
New to responsive design concepts in general? How to do responsive design in MadCap Flare and Adobe RoboHelp? Take a look at my presentation from Lavacon 2014.
Keynote presentation for 2014 LavaCon conference in Portland, OR
Presentation for LavaCon 2014 on the convergence of user experience design and Technical Communication.
What holds brands back from creating engaging, effective content typically isn't talent, but rather a complex cobweb of rules, regulations and business process...
Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need...
Kaplan Publishing has engaged in several efforts to develop an end-to-end digital workflow focused on digital product innovation, to varying degrees of success...
New to responsive design concepts in general? How to do responsive design in MadCap Flare and Adobe RoboHelp? Take a look at my presentation from Lavacon 2014.
Presented at LavaCon 2014 this presentation takes a look at content best describe as "Content is not a tool for marketing. Content is a strategy for successful...
In 2007 Rachel Lovinger said, "Content strategy is to copywriting as information architecture is to design." But today, the fields of both content strategy and...
This presentation showcases my team's three-part UX strategy to revamp our corporate intranet site: * Secure executive support up front by defining a compellin...
Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the med...
10 (7) Secrets to Success inContent Initiatives Joe Gollner @joegollner
The model of 4D content is one that takes into account not just the length and width of a content asset, but looks at content in a systematic way, where we loo...
Today's customers expect brands to support them throughout the entire ownership lifecycle and will jump ship (and churn) if it takes too much effort to become ...
You see it all the time: a company offers a Free! product that does exactly what you need. But free often comes with associated costs of one kind or another. D...
