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Updated by Aishwarya Vasudevan on Nov 24, 2014
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PPC Campaign Used By Business Marketers

They would rather spend it for a wider SEO campaign. But, there are various reasons one should consider PPC campaign along with SEO as it has certain plus points which SEO will take forever to conquer.
http://www.kudometrics.com/blog/ppc-campaign-used-business-marketers/