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Updated by Fusion 360 on Nov 24, 2014
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Compelling Reasons to Utilize Screen Scraping

Data scraping might seem like a foreign topic to some companies. The truth is that it can benefit anyone who uses it. The following is a list of all the reasons to invest in data extraction to further a brand.

Pricing

Data extraction from a screen scraping company is commonly used to get pricing. Companies often look to their competitors for a price to base their products on.

Compete

Not only do companies look to find a base price, they also look to be competitive. Companies can base their prices off of another company’s and either lower or raise their own to better suit the market.

Fairness

Data extraction is great for companies who are looking to keep fairness in their pricing. They can make the playing field level through price matching with other brands.

4

Edge

Edge

Knowing competitors’ pricing and other stats can give a company an edge. They can make a plan to better their own brand based on the information provided from the data extraction.

Research

The use of a data extraction company is great for good old-fashioned research. It is important to have a handle on the market in which a brand is circulating. Companies can archive any of the data they collect.

6

Plan

Plan

Companies like to plan. Having a plan is the best way to create a larger and better business. With the help of web scraping, a company can make better plans to execute plans more efficiently.

Reference

Sometimes a company may struggle with identifying its brand with a larger purpose. Having the information extraction of other brands that are similar will give them an idea of what to expect in sales. They can reference this and go off of that information.

8

Grow

Grow

Growth is the most essential part of a business. Being out of touch with the market is the surest way to starve a company. Having research on the market will help the company stay relevant and mold itself into a more successful brand.

9

Writer

Writer

Ciera Putnam is a tech writer. Information provided by Mozenda. Ciera writes for Fusion 360, an advertising agency in Utah. Finder her on Google +

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