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Updated by Jakub Prószyński on May 26, 2017
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Lektury #15

8 Steps To Perform A Social Media Audit

As social media professionals one of the most important activities we can do, is an audit. A social media audit gives you a lot more valuable and actionable information, and can certainly help you assess the success of your every day activities. Thus, it allows you to plan your future strategies and set future goals.

7 Images to Tweet for Better Engagement

It has become common knowledge among digital marketing pros that images perform exceptionally well on social media. They get more shares, clicks, retweets and comments than most other types of posts. In fact, research by Twitter's own media blog revealed that tweets with photos generated 35% more retweets than average.

How To Make Your Facebook News Feed More Relevant

About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don't really know, few from those I really do and a handful of posts that are connected to my friends, but aren't really posts they wrote or have anything to do with other than liking them.

Zaplanowany Blackout Taco Bell

21/11/2014 fot. CC/Flickr.com/Amiga Commodore Jak wywołać medialny szum i dobrze wypromować nowy produkt? Taco Bell znalazło odpowiedź na to pytanie i tymczasowo „usunęło" wszystkie treści ze swoich kanałów socialowych. Wczesnym rankiem 28 października wszystkie profile socialowe Taco Bell zostały „wyczyszczone".

Twitter Stats that Can Help Boost Engagement | Sprout Social

An average of 500 million tweets are sent every day, which is equivalent to 3.5 billion tweets sent every week. With all of that noise happening on the site, it can be hard to make sure that your tweets are getting the engagement that they deserve.

What does it take to tell a powerful visual story?

One topic that Mashable is particularly excited about is the rise of new visual platforms like Snapchat, Vine and Instagram. This is something we'll be discussing and demoing at the Mashable Media Summit on Dec. 5, a one-day conference that focuses on the how digital storytelling is revolutionizing the media industry.

Twitter: What to expect in 2015

Around this time last year, the big question about Twitter was how much would the social network and the company's culture change after going public. The answer, as we now know, is that it would change quite a bit.

Jak będziemy mierzyć efekty komunikacji w social media w 2015?

Firmy i marki prowadzą coraz intensywniejsze i bardziej profesjonalne działania w mediach społecznościowych, dlatego też zmienia się sposób, w jaki patrzą na mierzenie ich rezultatów. Dokładny, a zarazem zgodny z celami pomiar efektów komunikacji pokazuje przecież, w jakim stopniu firma realizuje wyznaczone cele i jak radzi sobie na tle konkurentów.

It May Be Time for You to Quit Marketing on Facebook

Whether it's the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.

Dlaczego w erze kontent marketingu lajki nie mają znaczenia

Kiedy oglądam polskie i zachodnie kejsy kampanii zrealizowanych w mediach społecznościowych, widzę wyraźną różnicę w podejściu do przedstawiania efektywności kampanii. W polskich kejsach wciąż bardzo mocno podkreśla się zasięg - liczbę lajków, wyświetleń, odtworzeń, przyrostu fanów etc.

10 New Social Media Strategies to Experiment With Today

I'm constantly amazed and inspired by the way that others go about experimenting, testing, and trying out new methods to get more value out of their social media marketing. Constant testing is something we love to do at Buffer. So I'm always keen to hear about new tests to try.