Lurking brings power to the consumer.
Lurkers do consume.
They buy products, they
just choose to cloak
their identity until
they are ready to buy
or declare their interest.
We are ALL overloaded with excess content/ choice in every niche.
We guard our time &
commitments, which explains
why we lurk 90%
of the time.
Hence 1:9:90
Lurking is Learning. Lurker distill the knowledge others have accumulated.
Lurkers learn from each other & from those who voice their opinion.
Lurkers are a heartbeat
from participating.
Welcome to the self-service economy!
Since people can serve themselves, they don’t need to declare their identity until they are ready to buy.
Lurkers collaborate without communicating.
The silent majority.
Lurkers listen &
act in unison.
