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Updated by Shwaytaj Raste on Nov 20, 2014
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Social media tools for startups

Here's a quick list of the good social media tools for startups and SMEs

Hootsuite

It is an online dashboard that allows you to monitor multiple social networks including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+ on a single platform. You can collaborate with multiple people at a time, schedule messages, and delegating tasks to your team using its excellent team management facility. It’s particularly great for managing multiple accounts on the same platform. The weekly analytics reports too are very useful. Users can also incorporate Facebook Insights and Google analytics into their HootSuite dashboards.

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Klout

Klout

“Everyone has klout, discover yours”. You can monitor your clout using this amazing klout software, designed to gauge individual and brand influence. Klout scores are based on how many people engage with the person or entity that is being observed. It measures influence through Twitter engagement and lets you know what people think about your brand, and to see what influences them the most. In addition to working on your own Klout score, you can look at your influences and who you influence to regularly share content that is of the highest quality from trusted sources.

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TweetReach

TweetReach

An excellent tool in case you require to monitor the reach of your tweets. Who is reading them? How and where are they being shared? Impact of what you’re putting out there? It tells you everything as to the social impact of your tweet. This free monitoring tool lets you search by Twitter name, URL, hashtag, or keyword phrase and displays reports that show the reach and exposure data for relevant tweets. It is an incredible way of finding out who are your most influential followers, guiding you towards the right people you should be aiming when sharing and promoting online content.

Social Mention

It literally ‘scans the universe” to look for mentions of a particular person or brand on blogs, bookmarks, social networking sites, news, video, and more; that is everything! It monitors over one hundred social media sites and is probably one of the best free social media monitoring tools and popular among social media enthusiasts, as it analyses data in more depth and measures influence with 4 categories mentioned as Strength, Sentiment, Passion and Reach.

Sprout Social

It is a social media management tool created to help businesses find new customers & grow their social media presence. It has functionality for multiple person teams and a focus on engagement, publishing and analytics. It lets users manage, monitor, and track their presence on social networks, providing in depth information on user activity and other information regarding area, type, frequency etc. It has separate tabs for Twitter and Facebook that let users capture the data in a browser.

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Addictomatic

Addictomatic

Addictomatic can be very useful in getting an overall view of the brand. It focuses on a variety of platforms like Flickr, YouTube, Twitter, WordPress, Bing News, Delicious, Google, etc. It’s really useful for keeping an eye on the reputation of the brand and the industrial activities.

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Icerocket

Icerocket

It monitors blogs, Facebook, Twitter in as many as 20 languages, and gives out the information in the form of graphs. IceRocket can be used to set the monitoring time period, for keeping an eye on your blogger activity, having 200 million blogs in their database and they also provide the possibility of finding the latest trend terms related to your reach.

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Tweetalyzer

Tweetalyzer

It is a Twitter dashboard that provides data about performance of individual Twitter accounts free of cost. Tweetalyzer measures the impact of a Twitter account based on several factors, seriously, including impact, engagement, influence, clout, velocity, and signal. The metrics are clearly displayed and articulated, providing a wealth of information. It is used to assess how influential a twitter account is.

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Tweetdeck

Tweetdeck

It is a good option for beginners. It’s a great tool for scheduling tweets and monitoring your interactions and messages, hashtags , managing multiple accounts at the same time.It arrange feeds from all of your social networks in one place. You can schedule tweets customizing feeds for your social search needs.

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HowSociable

HowSociable

A handy tool for measuring not just yours but also your competitors’ social media presence. HowSociable allows you to track 12 social sites, including Tumblr and WordPress along with Facebook, Pinterest, Twitter, etc. It breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development.