In the video for "Run This Town", Jay Z sports a jacket with a Mao Patch on the back. In the video for "Run", his jacket has the quote "In The Dust of This Planet" also, like Mao, on the back. The quote is a book title about Nihilism and horror written by Eugene Thacker. In the article attached, the costume coordinator is quoted as saying that what we wear (costumes) are "conversations". That is exactly what a patch is, it's part of a conversation and intertwined within a greater cultural narrative when it's added to the clothing we wear.