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Updated by Stephanie Jones on Nov 17, 2014
Headline for 3 Reasons Why Your B2B Needs to Be on LinkedIn
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3 Reasons Why Your B2B Needs to Be on LinkedIn

LinkedIn is more than just a social network. It's also a great place to connect your organization to other businesses. Here are 10 reasons why your organization has to be on LinkedIn.

1

Hyper-Targeted Customers

Hyper-Targeted Customers

Not only can you join various groups for different industries, but your ads can be targeted right down to the size of the company. You can easily find businesses that would be interested in your organization with a simple search.

2

Expand Your Email List

Expand Your Email List

Create a thank you message for new followers that also invites them to join your email list. This simple step is an easy way to stay connected with more of your current or potential customers. Take the time to describe the advantages to them - they may skip the step without further provocation.

3

Another Place to Share your Business Blog Content

Another Place to Share your Business Blog Content

Ever heard that the best policy is to post high-quality content on social media? That applies well beyond Facebook. Posting content that is relevant to your customers is a great way to keep you front-of-mind and positions you as an industry leader. Your business blog should always be helpful and educational.