Stop and think about your meals growing up. You didn't go hungry too often did you? Even though your mom didn't cook a fresh plate a food for every person at every meal, somehow your whole family ate pretty well every day.
The number one challenge that content marketers face is lack of time. I know within our startup Atomic Reach, we're all busy and sometimes wearing many hats. We truly believe in content marketing and practice it every day (I mean, we are a content platform after all) but we don't always have time to create creative and ...
One of the biggest challenges for marketers today is how to create great content. Quality content is not only an effective tool to acquire new customers, but increase brand awareness and position your organization as a thought leader in your industry.
A hot topic in the industry these days is repurposing content. I mean why not repurpose right? If you have a piece of content and it resonates well with your audience then why not try to create more content around that topic? It just makes sense.
Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion.
Do you have a "Hall of Fame" for your best pieces of content? I can recite a list of top content for the Buffer blog as quickly as I could recite the Pledge of Allegiance. We have Belle's post about 10 simple ways to be happier, Leo's post about why Facebook is blue, Courtney's post about emotion in marketing and my Twitter tips for beginners.
Yael Today's guest post is from Yael Kochman, marketing manager at Roojoom - the content marketing platform that lets you connect and publish pieces of content into an engaging story. Research by Chloe Sehati. Repurposing is the reincarnation tool of the marketing world; it's the recycling of your hard work; it's the key to productive production; it's the ultimate method for mass outreach.
This post is one in a series of tips designed to guide small business owners through the challenges of today's startup environment and is sponsored by Canon MAXIFY - the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.
Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.
