We're more than 20 years into the web revolution, so maybe it's about time we started treating content as flexible, reusable bits of data rather inflexible words and images on pages.Adaptive content may just be the future of content management, but there is still no widespread agreement on what it should look like or how it is to be implemented.
It's no secret that when it comes to marketing, retailers are increasingly shifting more and more of their resources toward delivering a personalized experience for their customers. However, while most retailers will tell you that their communications are truly one-to-one, when in reality, many still have a very long way to go.
Forty-nine per cent of B2B buyers prefer making work-related purchases on B2C websites, with 52 per cent expecting at least half of their purchases to be made online in three years' time, according to new research from Accenture.
