Digital Strategy

Ryan Johnston of Pardot explains why a deep understanding of your content’s type, function, and desired action helps you connect content to lead generation.

Concepts have become more important for search marketing than individual keywords. Many people in the SEO space mistakenly assume that because Google withholds keyword referral data in the form of (not provided), keywords no longer matter. Nothing could be further from the truth.

The trick today is turning those keywords into concepts.

The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.

As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Identifying ROT (Redundant, Outdated, Trivial) content is a great step toward sustaining quality web content. Include this evaluation in your content audit.

Articles from the Meet Content library, a thorough, up-to-date set of resources for web content professionals

Websites and Web applications have become progressively more complex as our industry's technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience. But regardless of how much has changed in the production process, a website's success still hinges on just one thing: how users perceive it. 'Does this website give me value? Is it easy to use? Is it pleasant to use?' These are the questions that run through the minds of visitors as they interact with our products, and they form the basis of their decisions on whether to become regular users. User experience design is all about striving to make them answer 'Yes' to all of those questions. This guide aims to familiarize you with the professional discipline of UX design in the context of Web-based systems such as websites and applications.

Site audits can be really overwhelming if you don’t have a process in place to systematically go through a site. To ease a bit of the pain, I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in most cases you will need to customize a bit.
 
When you are doing a site audit, you don’t ...

Digital Marketing Blog with Tips for Small Businesses

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 1 million times and provides the information you need to get on the road to professional quality SEO.

Moz�s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors associated with search engine visibility.

The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients.

The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients.

It's time to stop pretending content is somebody else's problem. If content strategy is all that stands between us and the next fix-it-later copy draft or beautifully polished but meaningless site launch, it’s time to take up the torch, time to make content matter. Halvorson tells how to understand, learn, practice, and plan for content strategy.

Content strategy helps inform and support digital strategy. Here's why should digital agencies should include content strategy in their service offering.

Here are some resources to help you get started when developing a content strategy.

This post walks you through how to create an editorial calendar for your content marketing efforts.

The goal of this post is to show you step-by-step how you can create and build a content strategy for your company or your clients.

Learn how to narrow down options for content marketing into actionable options by developing strategic pillars to support your strategy.

Here are five tools you can use to find the right keywords - increase the visibility of your content while driving more traffic to your website.

CMI's Robert Rose discusses the keys to audience engagement, how to create passion, and his 10 steps for taking consumers on a brand journey.