This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.
Neuroscience is being applied to everything these days, which is good and bad because few people actually understand it. The best way to understand what's really going on is to get some knowledge, not only to avoid being duped but to learn how your business can put the latest understanding of how we think to good use and importantly to appreciate the limits of our current understanding.