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Updated by Fusion 360 on Nov 10, 2014
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8 Things Every Company Instagram Needs To Know

Instagram is a mobile-social platform that is growing in popularity. However, it is still a relatively new way of marketing and few groups had studied advertising trends on Instagram. Recently, an organization named Simply Measured studied popular Instagram accounts and compiled a list of compelling marketing discoveries.

Big Brands Use Instagram

During the third quarter of 2012, the researchers found that many of the world’s top brands had Instagram accounts.

Big Brands are Active

Many big brands that use Instagram post at least one video or photo every week. Reaching out to consumers through creative content is one of the largest trends in advertising and any successful advertising agency in Utah can help their clients create and share successful content on Instagram.

Audiences Seek Brands

According to Instagram, the application had 150 million followers as of September 2013. The company also stated that its number of users has been increasing every year since 2013. As the number of Instagram users continues to increase, so does brand following on the mobile-social platform.

Engagement is Increasing

According to Simply Measured, the amount at which people are commenting and liking content on Instagram is rising dramatically. In fact, in the third quarter of 2014, the engagement rate rose 415 percent (compared to the same quarter in 2012.) Any top advertising agency in Utah understands how to help their clients create content that evokes user engagement.

Good Posts Stay Popular

Overall, the study found that the average popular Instagram account receives 216 comments, 50 percent of which occur in the first six hours after content is posted. Although the majority of consumer feedback generally occurs shortly after a post is created, 10 percent of comments are posted after 13 days.

Late Bloomers

Although content is generally the most popular shortly after it is posted, it appears that viral photos and videos become popular about 13 days after they are posted. A successful advertising agency understands which contemporary videos and photos are viral. Furthermore, they understand what caused this content to go viral and can help their Utah clients reach similar Instagram success.

Caption Length

Although the average caption is 138 characters, there was so significant correlation between caption length and the amount of likes or comments a photo received.

Generally, a caption that mentions another Instagram handle receives 56 percent more engagement. However, only 36 percent of brand posts use this important technique. Utah businesses can greatly benefit from using handles in their advertising efforts.

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Mackenzie Martin is a writer at Fusion 360, an advertising agency in Utah. Find her on Google +.

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    Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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