L Jones
Part 2 of the case for owning your own content and building your Own-Line Platform. Here are 6 more resources to enlighten and inspire you to embrace the power of content.
With these 10 Things Every Small-Business Website Needs, this Entrepreneur Magazine article lists the must-haves for a business website. As basic as it may seem, having the foundational things in place such as good design and contact information clearly displayed are important to make it easy for people to know who you are and what you do.
Recently Facebook somewhat explained why certain business pages are seeing a drop in engagement. Their September 2014 update, News Feed FYI: Showing More Timely Stories from Friends and Pages, explained: "Our goal with News Feed is to show everyone the right content at the right time so they don't miss the stories that are important to them." Even so, do you want to be at the mercy of Facebook when it comes to reaching your potential clients or supporters?
As you know, Twitter updates are limited to 140 characters. There's only so much you can say in a tweet, so why not build up your platform for people can come back to your website and extend the conversation beyond the 140 character limit?
From images to video to audio to case studies and reviews - there are so many types of content to share. When you own the platform, you're not limited to what type of content you can share or how long it can be. Here's a great guide from the team at Quick Sprout that shows 15 different types of content that work great for your web and social media. Read The Article »
Wordpress - The Best Choice For Making Your Business More Social I have had the privilege of working with some really wonderful clients to help them market their businesses online. Here's a case for using a platform built on Wordpress to put you back in control of your online marketing. Read Why & How To Use Wordpress as a Content Strategy »
When you build your platform the right way, you can leverage your content on your own site as well as on other social networks to attract more clients, build relationships with referral partners, grown your email list, and sell more products and services. Then and only then can your business reap the benefit of not only owning the content but also the medium or platform on which it is shared.
It's time to own our social!
