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Updated by L Jones on Apr 19, 2018
Headline for Half A Dozen Reasons to Own Your Social & Build Your Own Platform
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L Jones L Jones
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Half A Dozen Reasons to Own Your Social & Build Your Own Platform

The secret to success with social media actually starts at Home, that is your own website. These articles and resources all lead to one conclusion: It's time to stop wasting time and money on social media and put your website to work for you and your clients.

Here are 6 reasons why (and how) to build your own platform and leverage your own content to grow your business online.

Tell More of Your Story on Your Website

Seth Godin On Storytelling and Branding » In this short read over at Seth Godin's blog, he shares an important fact about why we choose certain companies - it's not so much about the brand itself, but rather the "meaning" or experience we get when we engage with a brand. Read what Seth Godin has to say about storytelling and branding »

Establish Relationships With Your Clients & Followers

The Business Case for Building Real Relationships with Customers » Help Scout, a virtual help desk support team, explains the key to relationship marketing and how to go beyond the one-off sale or transaction. Use your website to show that your business is people-friendly. Show them that you care more about them than just what they can buy from you. Read More About Relationship Marketing on Help Scout's Blog »

Use Your Website & Online Platform To Build Credibility & Likeability

These Tips from Inc Magazine Show How To Make Your Website Look More Credible » Credibility makes--and breaks--online businesses. Here's how a newcomer in a competitive industry can build trust with customers. Read The Article Here »

Reach Your Followers & Customers In Their Inbox

See How An Online Retailer of Knitting Supplies Uses Email As a Form of Follow Up For Their Website » LoveKnitting, an e-commerce company that sells patterns and supplies knitters was recently featured as a case study by email software provider, Mailchimp. Their story shows how using email can help you "get the right information in front of the right people." See The Full Article on Mailchimp's Blog »

Sharing Content On Your Website Helps You Get Found Online

5 Ways Google Is Changing SEO - Entrepreneur Article by Jayson Demers » It's no secret you need good content on your website to help you get found online. Over the past several years, Google has been changing its search engine so that the most relevant and useful content rises to the top. This means if your website does not have enough content on it that people are search form, it simply won't show up in search results. The good news is, when you own your own platform, you can easily change that! Read How & Why Your Website Content Matters »

Build Authority - Become The Go-To Resource In Your Niche

The Ultimate Guide to Online Branding and Building Authority Part 1 - Blogging » In this "Ultimate" guide to online branding, Kissmetrics makes the case for what I consider one of the most significant reasons for owning your social and building your own platform. Reason #5 in this list, proves that now more than ever, your business website can make or break your business. And it all boils down to one word: Content. What better place to share content than your blog? I'll let Kissmetrics answer that - Read The Ultimate Guide Here »