Fusion 360
Some of the most popular brands of today’s time have actually been around for quite some time. They weren’t always the most popular, however, as many faded from the limelight at one point. Rising from the dead, these brands came back and regained their popularity.
Superheroes have always been legendary, but they saw a decrease in popularity in the 1990s. Thankfully, in 1997 the company made a few adjustments and in 2002, “Spider-Man” made nearly $822 million in box office sales.
When a company has been around for more than 120 years, it’s almost guaranteed it will see some bad years. Such was the case after Nintendo’s rival company, Sony, produced the PlayStation 2. But, with the Nintendo Wii and clever marketing agencies behind it, Nintendo regained its rightful spot on the throne of the gaming world.
It’s not uncommon for a man to use Old Spice, just like his dad did and his dad before that. Sine 1938, Old Spice products have been making men smell better, but it wasn’t always the most popular brand. When marketing agencies released an ad campaign that called for men to “Smell Like a Man, Man,” Old Spice made its comeback.
Little children have always been keen to play with Legos and build all sorts of creative things. The brand practically rose from the dead in 2012 when it released Super Heroes and “Lord of the Rings” Lego lines.
These days, everyone loves to take pictures and they love anything that’s “vintage,” which means they love Polaroid pictures. Polaroid made such a comeback that the name is even mentioned in popular hip-hop songs.
Volkswagen regained popularity in 2010 when it sold more than 250,000 cars in the States alone.
It’s almost impossible to find a hipster that doesn’t own a pair of Dr. Martens these days. Popular in the 90s, these shoes were the epitome of grunge. When the company released a “Vintage” line in 2010, everyone rushed to get their hands on a pair. Marketing agencies took advantage of the then popular, “throwback” and “vintage” trends and Dr. Martens were on runways across the world once again.
While the Muppets never fully disappeared, they faded from the limelight in the early 2000s. With a movie in 2011 that earned nearly $89 million, the Muppets came back stronger than ever.
Rachel Wood writes for Fusion 360, an advertising agency in Utah. Find her on Google+.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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