Fusion 360
Since its establishment in 2005, YouTube has provided Internet users with video entertainment and tutorials. Individuals from Utah to New York are increasingly gathering their information online through videos than any other medium. Over the years, companies and businesses have started to use video production advertising tactics, and for good reason.
Over 100 million online videos are watched every day. That’s over six billion hours spent just watching YouTube video productions.
Of all the videos watched online, 50 percent of those are business related videos. Online videos aren’t just being used for entertainment anymore.
A shocking 90 percent of people stated that they were more likely to purchase a product or service if the website had some sort of video production about it.
Real estate agents stated that home and condo listings that had a video on the website showing the home saw a 403 percent increase in responses from potential buyers.
One-third of all online activity is spent watching videos. Approximately three billion people access the Internet every day. That’s a lot of video watching.
Of those who use the Internet, 59 percent of them said they would rather watch a video on a website than read text. Websites that had a video production rather than a large amount of text saw more responses and better sales.
80 percent of people watch the entirety of a video production, while only 20 percent will read the whole of an article or piece of text.
Every minute, 72 hours of video is uploaded to YouTube. In that amount of time, you could drive from Utah to California six times.
YouTube is the number second most popular search engine in the world, just behind Google. That means that people are searching for videos almost just as much as anything else.
The average Internet user watches 32.2 videos every month. That’s more than one video a day.
Kate Giolas is a writer at Fusion 360, an advertising agency in Utah. Find her on Google+.
Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
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