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Updated by Noz Urbina on Dec 02, 2014
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Noz Urbina Noz Urbina
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Digical (Digital meets Physical)

Lists related to the unification of our online and offline worlds. B2B, B2C, H2H (Human to Human).

New Research Shows How Digital Connects Shoppers to Local Stores

The retail industry is undergoing a dramatic shift: In-store foot traffic is down, online research is up and smartphones are becoming increasingly important to the consumer's in-store shopping journey. To better understand the impact of smartphones and online information on in-store shopping, Google partnered with Ipsos MediaCT and Sterling Brands for an online survey.

Feature Friday: Etsy In Real Life - AVC

Etsy Reader is about coming full circle at Etsy. In the early days, back in 2005 and 2006 when we first invested, Etsy was built seller by seller, at craft fairs, with street teams manning Etsy booths and evangelizing a new way to find customers and meet other like minded people.

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Marketing with location and object-based triggers based on technologies such as GPS, NFC and the Internet of Things

http://fbcdn-dragon-a.akamaihd.net/hphotos-ak-xap1/t39.2365-6/10541001_704049666333013_307545824_n.pdf

"location and object-based triggers based on technologies such as GPS, NFC and the Internet of Things" to increase ad relevancy in real-time,

Read more: http://www.marketingprofs.com/articles/2014/26365/six-mobile-marketing-predictions-for-2015#ixzz3I1UYIz2E

will grow from $4.9 billion in 2014 to more than $15 billion in 2018, local media research firm BIA/Kelsey projects. Read more: http://www.marketingprofs.com/articles/2014/26365/six-mobile-marketing-predictions-for-2015#ixzz3I1UbjWwn

48% of consumers have NEVER made a purchase with their phone

WHY WE NEED OMNICHANNEL STRATEGIES:

BusinessNewsDaily Although it may seem like consumers use their smartphones and tablets for everything these days, there's one thing many of them won't do on the go: make payments. In fact, 48% of consumers surveyed said they have not used their mobile phones to make a purchase, according to a new study from digital commerce solutions provider Avangate.

Fitbit data is being used as evidence in court

In Forbes, Parmy Olsen has uncovered what appears to be the first use of data from a personal fitness tracker in court, thanks to a personal injury suit currently under way in Canada. The plaintiff, a Calgary woman, plans to use data from her Fitbit to show how her activity levels have declined since the accident.

Finland team uses Earth's magnetic field for phone indoor positioning system

Jul 10, Technology/Engineering (Phys.org) -- Finland-based engineers have worked up a novel approach toward an indoor positioning system (IPS) inspired by the way certain animals--from homing pigeons to spiny lobsters--navigate their way with the help of cues that arise from local anomalies of the earth's magnetic field.

The Internet of Things Goes to Disney World - Southwest Media Group

Trends2Watchin2014 #7: The Internet of Things HAL 9000 featured in the film 2001: A Space Odyssey. According to BI Intelligence, The Internet of Things is expected to skyrocket in the coming years. The Internet of Things Explained We're now more comfortable with the idea of being "always on the grid".

Dissecting Walt Disney World's IoT Bracelet

I recently spent a week at Walt Disney World, where I was issued, instead of a ticket, a wristband, and a glimpse into a few interesting applications of the "Internet of Things."