Jack Molisani
The Infosnacker's Guide to the Galaxy Embracing Short Form, Ephemeral and Realtime Content Strategies Don't panic and carry a towel. Winners are grabbing your ...
As content professionals, our jobs require more cross-team collaboration than ever, and that means it's getting tougher to delineate our disciplines. When was ...
Thesis: There are no longer discrete online and offline worlds. Holding onto this idea is hurting our communications. In this session we take a look at the med...
General Session Keynote Presentation at Lavacon 2014. Get ready to be part of the content era
10 (7) Secrets to Success inContent Initiatives Joe Gollner @joegollner
Learn how the Windows 8 team determined their content strategy, and the principles they adopted to maximize their content resources.
Implementing a content strategy often involves overcoming significant technological and cultural challenges, but some of these challenges are so scary, so hein...
In 2007 Rachel Lovinger said, "Content strategy is to copywriting as information architecture is to design." But today, the fields of both content strategy and...
A 'director's cut' of my Biological Imperative for Adaptive Content session from earlier this year. The thesis: semantic, structured content is more suited to ...
How can you best evaluate a solution before making the big investment? Over several years Mekon has worked with many companies, from medical and semi-conductor...
mobile apps, mobile tours, mobile ua, mobile ui, mobile ux, mobile user assistance, mobile user experience, mobile user interface, content strategy, marta rauc...
At LavaCon2014, I spoke about how to use User Experience techniques to create useful, flexible, and durable taxonomies to support integrated omni-channel custo...
Presented at LavaCon 2014 this presentation takes a look at content best describe as "Content is not a tool for marketing. Content is a strategy for successful...
Software vendors increasingly provide their products as hosted services, accessible via online APIs and clients. The timeframe for marketing new features and f...
TITLE Teaching Old Dogs New Tricks: How to Move Your Word Authors to XML Do you need your Word authors writing in structured XML? Old dogs can learn new tricks...
Content audits can be mind-numbingly boring and time consuming. They require an incredible amount of patience and curiosity. But, they are an absolute necessit...
A fast, pain-free technique for creating concise, compelling, less-costly copy
The model of 4D content is one that takes into account not just the length and width of a content asset, but looks at content in a systematic way, where we loo...
What holds brands back from creating engaging, effective content typically isn't talent, but rather a complex cobweb of rules, regulations and business process...
Working the Content System: Building empathy in editorial strategy. Focus on the internal audience to build systems and bust silos, while increasing likelihood...
A presentation breaking down how Content Strategists and Technical Writers can get involved in the greater User Experience process.
So many tools to choose from! So many messages from so many vendors. Everyone saying they are the right one! One size does not fit all and one solution is not...
You see it all the time: a company offers a Free! product that does exactly what you need. But free often comes with associated costs of one kind or another. D...
My Presentation for the Lavacon 2014 conference. It's a case study on how I implemented a DITA-based, embedded User Assistance system in a software project, at...
Before your work will ever reach the end users you are designing for, there is another audience: stakeholders. As a User Experience (UX) professional, you need...
