Mobile Resources for Arts Marketers

InstantEncore.com is a platform providing 21st Century tools for artists and arts organizations to harness the power of the internet to connect with fans anywhere, anytime, and on any device.

The news leader in mobile marketing, media and commerce

A look at how 2amtheatre used the location-based gaming platform SCVNGR at the 2011 Humana Festival of New American Plays

CloudTix is a breakthrough platform for powering mobile ticketing experiences

The mobile app generator for museums & cultural destinations -- for every mobile device and any connectivity situation

MuseumMobile is a forum for conversations about mobile interpretation – media & technology – for museums and cultural sites.

Online conference centered around first-hand museum accounts of lessons learned in the delivery and operation of mobile experiences. These interactive case studies address project delivery, experience design, content production, technology solutions and operational requirements.

News, insight and commentary about all things mobile marketing and advertising - including mobile commerce, content, barcodes, location, social and everything else!

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensible part of the marketing mix.

In 2011, Greater Philadelphia Cultural Alliance released a report of research conducted by Groupofminds on mobile app developer selection for arts & culture.

The mobile web is burgeoning. Check out these resources for getting your business site into the palm of your customers' hands.

With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile technology?

Jonah worked closely with students from the Georgia Tech Music Technology Program to develop MassMobile, a smartphone app that acts as an interactive platform for audience members to participate by affecting the stage in different ways. Technology in the Arts interviews Bokaer about using mobile devices to bring audiences into the performance collaboration.

Toura helps content creators in a variety of industries, including arts and culture, to execute their mobile strategies.

Infographic and video highlighting statistics on how people are using mobile phones in 2011.

Christine Herrington, Co-Founder of SEO Skye, identifies the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now.

The MMA’s Mobile Advertising Guidelines provide recommendations for the global ad units generally used in mobile advertising across the following mobile media channels: mobile web, messaging, applications and mobile video and TV. The Guidelines recommend ad unit usage best practices, creative technical specifications, as well as giving guidance on ad insertion and delivery.

Want to see how your website appears on different devices? The mobiReady testing tool evaluates mobile-readiness using industry best practices & standards.

Artsnapper is a tool that helps you discover art, allowing you to experience it in person and to share it with the world.