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Updated by Fusion 360 on Oct 15, 2014
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8 Things to Know About Advertising

Advertising is important to any business or agency. Making sure that the public market knows your name and what you’re selling is critical to your success. Making sure you know all there is to know about marketing in today’s world will make sure you achieve your greatest success.

Global Ad Spending at All-Time High

Over the years, advertising globally has become more and more important. As the spread of information becomes easier and more efficient with the Internet, the importance of building a global brand has grown.

Internet is Second Largest Ad Medium

Behind television, advertising on the Internet has grown to be the second most targeted medium. People everywhere from Utah to New York are using the Internet, so targeting customers there is a great way to grow your brand.

Tech Spending is Growing

Advertising among consumer electronics and technology is the fastest-growing category.

Deliver Value

When it comes to advertising, don’t skimp. Creating a well targeted and thought out advertisement will make sure that you’re getting the most bang for your buck.

Be Honest

Don’t over promise and under deliver. Don’t make claims about your brand that aren’t true. Participating in false advertising will not only cause your company or agency to lose creditability, but it could also result in a lawsuit.

Don’t Forget About Social Media

Having social media accounts where customers all across the nation from Utah to Florida can find out information about your brand will create a bond. Customers will be able to keep up with what’s new and you’ll be able to interact with them on a more personal level. Social media also allows for a place where customers can provide positive feedback.

Hiring an Advertising Agency is Key

Many companies think that they can take care of advertising themselves. And while they may be able to go a small distance on their own, hiring an advertising agency will get a company farther and allow for more exposure.

Know Who You’re Selling To

Knowing your target audience will help you to know which mediums should be targeted and what tactics to use.




Kate Giolas is a writer at Fusion 360, an advertising agency in Utah. Find her on Google+.

  • Modern marketing is pure chaos. Consumers are revolting against stagnate companies and abandoning traditional media in droves. Only those who adapt will succeed. The revolution is in full-swing.
    Consumers are dictating how they want to do business and it’s not the way you’ve probably done business before. It might not even be the way you want to do business in the future. But, digging in your heels and refusing to adapt and change will make your brand irrelevant to the new digital consumer. You may survive, but only for a while.
    Today’s businesses and organizations are at a tipping point. Will you adapt to change and succeed?
    We’re here to help. We are Fusion 360. We are the Agency for the Digital Revolution.

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