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Updated by Jakub Prószyński on May 26, 2017
Headline for Lektury #11
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Lektury #11

League of Legends to już przeszłość, czyli pięć moich pomysłów na MOBA / Zombie Samurai

Generyczni bohaterowie fantasy - serio? Sam mam lepsze pomysły na postaci w grach. Oto pięć moich pomysłów na następców League of Legends! MOBA - jeden z najbardziej gorących w ostatnich latach gatunków gier. League of Legends, DOTA, Heroes of the Storm... miliony graczy codziennie walczą ze sobą, wcielając się w fantastycznych bohaterów.

Konsument jest medium - Paweł Tkaczyk

Beats Electronics, firma kupiona przez Apple w maju za 3 miliardy dolarów, nie stała się „kultowa" z dnia na dzień. Jej wzrost jest efektem dość przemyślanej strategii, której wiele firm jeszcze nie nauczyło się stosować. Można ją zawrzeć w jednym zdaniu: Twój konsument jest medium. Olimpiada w Londynie, 2012 rok.

6 Ways to Use Instagram for Brand Storytelling

Instagram is the new trending social network, proving that visual content is here to stay. Many brands are already active on the social network, trying to be part of its success. However, not every brand has a proper plan set regarding their Instagram marketing, especially when it comes to storytelling.

How to Make Your Social Contest Count on More Than Facebook | Simply Measured

Who doesn't love a contest? It's a fun way for brands to engage with fans, foster creativity in their communities, and reward fans for their loyalty. Contests are enormous drivers of engagement. So why isn't everyone running them? Well, they can be a little difficult to track...anywhere but Facebook.

How to Improve Your Facebook News Feed Visibility |

Are you tired of your Facebook posts getting buried in the news feed? Want to get your Facebook posts seen? Facebook algorithms dictate how many people see your updates. Two recent changes should help you get more organic reach and lower your frustration level.

The 5 Common Elements of Good Storytelling

Everything can be a story -- you've just got to tell it. My favourite activity while I lived in Tofino, B.C., was attending my artist friend Roy Henry Vickers's storytellings. His art gallery is a large room, set mostly in cedar, with an inset middle area where people can sit at several levels and listen.

Shhh... Three Facebook marketing secrets

Facebook's ad engine is easy to use, but difficult to master. Here's a few 'secret' features which may surprise even an experienced Facebook marketer. Facebook is good at secrets. Often it rolls out functionality without telling anyone but its closest partners. Then the new functionality slowly leaks into the Power Editor ad platform.

9 Hot Mobile Apps for Instagram

What are the best mobile apps for Instagram? Which apps are used by people who are experts in the platform? Sue Zimmerman is a world-leading expert in Instagram and I recently interviewed her. She shared some amazing tools and tips for Instagram with me, and I'm going to share them with you!

Terrific new online tools for PR pros

Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. But how do you know which ones are worth the investment? Trying new tools for the short free trail week is more often than not confusing and time-consuming.

PR lessons from Advertising Week

Despite the ad-tech buzzwords and marathon-like scheduling, Advertising Week is an upbeat and insightful event for PR professionals. Yes, the jargon is a killer, and in the manner of German compound words, it's all starting to combine, as in "programmatic premium direct" and "mobile native." But what can PR professionals learn from the weeklong extravaganza?

22 Inspiring Quotes From Famous Entrepreneurs

Words of wisdom to inspire you to persevere and find success. Inspiration depends on where you look. Stare out a window on an overcast day and you might feel gloomy, but watch a sunrise and you might get a burst of new ideas.

Social Media Marketing Solutions: Digitally Optimize your Brand's Social Presence - Salesforce.com

Social media is a lot more than just a post on a fan page. Our features can help you expand your capabilities, move the customer journey forward, and take your brand's social presence to new heights.

Blogging Metrics: What to Measure, How to Measure It, and How Often

Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? Think about whether this sounds like you: "I know this topic will do well." Sure it does. Sounds like me, too. Following intuition like this is fine -- it's only when it isn't followed up with analysis that we find ourselves in trouble.

"Ciężko jest prowadzić warzywniak, a jeszcze ciężej robić to w internecie". Życie startupowca wcale nie jest łatwe

Kiedy w polskich mediach po raz pierwszy zaczęło się pojawiać określenie startup, dotyczyło ono młodych firm z branży technologicznej, które robiły niesamowite rzeczy. Dzisiaj coraz częściej to słowo pada w negatywnym kontekście - ktoś za bardzo nic nie potrafi, nie chce iść pracować do korporacji, więc zakłada sobie jakiś wydumany startup, a tak naprawdę nic nie wie o prowadzeniu biznesu.

The keys to successful Facebook posts

Facebook has 10 tips for creating engaging posts: 1. Use engaging copy, images and videos. 2. Create a two-way conversation. 3. Share exclusive discounts and promotions. 4. Provide access to exclusive information. 5. Be timely. 6. Plan your conversational calendar. 7. Schedule your posts. 8. Target your posts. 9.

Facebook Changed ... And You Won't Believe What Happened! - AllFacebook

I am usually the first one to point out when Facebook goes off the rails or just does something pointless and stupid. So to be fair to the big enchilada of social media, I have to give it some props for making a move in the right direction and doing its best to get rid of link-baiting.

Pomysły, a nie celebryci czy brand heroes przepisem na efektywność reklamową

To, że dużej części kampanii nagrodzonych złotem w tegorocznym konkursie Effie znalazł się ten element wspólny, nie znaczy, że użycie celebryty lub brand hero jest przepisem na sukces. Nie ma prostych rozwiązań, za każdym razem analizę i budowę strategii należy przeprowadzić od podstaw - ocenia Michał Wolniak z VML Poland.