Crucial Facts About Visuals in Advertising

Articles and advertisements with some form of visual content are more attractive to readers. The brain can process the information better if there is something to associate the content with.

Since most Internet usage is done through scrolling, it makes sense that something with a photo would catch the attention of the brain faster. The brain processes palpable things first; companies will benefit from using a picture in their advertisements.

What people don’t realize is that almost all of the information that brains process is non-verbal. A brain will pick up a video production without any effort because much of what is seen is being viewed unintentionally.

MGD found that 14 percent more views could be generated if content contains some sort of video or picture. The articles with pictures in them tend to rise to the top in searches.

Companies want their brand to go viral and there is no better way to get things to go viral than by using video productions and other visuals. People will be more inclined to talk about a catchy marketing scheme than something bland.

The utilization of a video production or other interactive and eye catching pictures can make a difficult topic more accessible.

Companies with social media sites can increase their followers and subscribers by adding pictures and videos to their pages. These additions show a shocking 37 percent spike in engaging the target audience according to a recent study.

Human emotion plays a large part in collecting a client base. Companies need to appeal to the different things that affect a person’s purchasing habits. Visuals can give the emotional push a brand needs.

Ciera Putnam is a writer for Fusion 360, and advertising agency in Utah. Find her on Google +.